The trade press reports what changed; this is where people who run the tests write up what happened. SearchPilot publishes SEO A/B tests with results that regularly contradict accepted best practice. Lumar, Oncrawl, Onely and Screaming Frog cover crawling and indexing at a depth no news desk goes to. Sterling Sky is one of the few serious sources on local search, and Marie Haynes has tracked algorithm updates and quality signals for years. Slower than the news feeds by design — these publish when they have something, not daily.
No Google update is rolling out. Last: September 2026 spam update, finished Oct 8, 2026 · Google algorithm update history with rollout times →
Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
Publisher
There is no single best ChatGPT SEO agency. A ChatGPT SEO agency, which the market also calls an AI SEO […]
Read on Onely →Greg Sterling and Mike Blumenthal dig into a study of Google review removals and why review spikes get punished, Siri's new local search in iOS 27.2, Google's Let's Confirm Its in Stock inventory…
Read on Near Media →Wondering “who keeps updating my Google Business Profile (formerly Google My Business) listing”? In most cases, edits to your Business Profile are typically coming from one of four sources:…
Read on Sterling Sky →TL;DR AI agents can complete a purchase without ever loading your site, so GA4 may never record the sale while your order system does.
Read on Seer Interactive →New Data on Review RemovalsReview management tool Reviewflowz and Cartelis published a study of Google review-removal patterns. They tracked nearly 5 million reviews in the US and European countries…
Read on Near Media →Ask ChatGPT the same question today and tomorrow, and you will often get two different answers. Sometimes your brand is mentioned, sometimes it isn’t. So can AI visibility be measured at all? It can…
Read on Sistrix →There are two main reasons for major enterprise SEO mistakes: silos and scale. Both…
Read on Oncrawl →Ranking & Algorithms Local SEO
Read on Sterling Sky →TL;DR I ran the same ChatGPT prompt multiple times and saw the search data change across weeks, days, and even minutes Between Sept. 3 and Sept. 16, ChatGPT's underlying pipe-language data dropped…
Read on Seer Interactive →Garrett French, Valerie Cecil and James Wirth of Citation Labs tell Greg Sterling and Mike Blumenthal how a link-building agency rebuilt itself for AI visibility: satellite comparison sites, query…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →There is no single best GEO agency for aerospace, defense and industrial technology companies. A GEO (generative engine optimization) agency […]
Read on Onely →There is no single best generative engine optimization (GEO) agency for clean energy and utilities. A GEO agency works to […]
Read on Onely →There is no single best generative engine optimization (GEO) agency for cloud and enterprise IT services. A GEO agency works […]
Read on Onely →This is my official guide to help other users know how to get better at fighting spam that appears on Google Maps and within the 3-pack on Google Search. It is no secret that spam is a problem with…
Read on Sterling Sky →Which pages get cited by ChatGPT, Google’s AI Mode and AI Overviews, and what do they have in common? We analysed 96,418 URLs and checked which GEO recommendations hold up against a large dataset.…
Read on Sistrix →Summary in a nutshell What is Noindex Tag? The HTML “noindex” tag is an SEO directive used to prevent search […]
Read on Onely →AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you…
Ranking & Algorithms AI Search & Visibility
Read on Marie Haynes →There is no single best GEO agency for travel brands. A GEO agency tries to get your brand into the […]
Read on Onely →There is no single best GEO agency for crypto and blockchain businesses. A GEO (generative engine optimization) agency works to […]
Read on Onely →There is no single best GEO agency for supplement e-commerce brands. A GEO (generative engine optimization) agency works to get […]
E-commerce AI Search & Visibility
Read on Onely →There is no single best GEO agency for enterprise e-commerce brands. A GEO agency works to get a brand and […]
E-commerce AI Search & Visibility
Read on Onely →“Discovered – currently not indexed” in Google Search Console means Google knows the URL exists but has not crawled it […]
Crawling & Indexing Measurement
Read on Onely →There is no single best GEO agency for a beauty brand that sells cosmetics online. A GEO agency works to […]
Read on Onely →Google is expanding visibility reporting beyond traditional websites with new platform properties for social…
Ranking & Algorithms Measurement
Read on Oncrawl →When your content isn't cited in AI-generated answers, the issue could be source authority, content structure, or both. Explore the signs of each, how to investigate what's holding your content back,…
Content & Quality AI Search & Visibility
Read on Lumar →I've spent a lot of time recently talking about what AI might do to ecommerce. Jason Goldberg has first-hand experience of the last few revolutions.
Read on SearchPilot →Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search…
Read on Near Media →There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have consulted with a few sites on this issue and have developed a theory. Please…
Crawling & Indexing Site Architecture
Read on Marie Haynes →Search is in an uncomfortable phase. Traffic is down on sites that haven’t technically…
Read on Oncrawl →Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
Content & Quality AI Search & Visibility
Read on Lumar →Study: Why People Leave Bad Reviews Basic communication and service failures are responsible for a majority of bad reviews. By the same token, good service and transparent pricing generally result in…
Read on Near Media →Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →TL;DR Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
Read on Seer Interactive →The swag is loaded, the team are packing their bags, and we’ve had a quick look at the forecast for the south coast. Let’s just say you might be glad of some of our merch this time round (hint hint).…
Read on Screaming Frog →Last refreshed Oct 30, 2026 · 12:00 AM · Subscribe to our combined RSS feed
