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Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
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There is no single best Perplexity SEO agency. A Perplexity SEO agency, which the market also calls an AI SEO […]
Read on Onely →There is no single best ChatGPT SEO agency. A ChatGPT SEO agency, which the market also calls an AI SEO […]
Read on Onely →Greg Sterling and Mike Blumenthal dig into a study of Google review removals and why review spikes get punished, Siri's new local search in iOS 27.2, Google's Let's Confirm Its in Stock inventory…
Read on Near Media →Wondering “who keeps updating my Google Business Profile (formerly Google My Business) listing”? In most cases, edits to your Business Profile are typically coming from one of four sources:…
Read on Sterling Sky →There are two main reasons for major enterprise SEO mistakes: silos and scale. Both…
Read on Oncrawl →Ranking & Algorithms Local SEO
Read on Sterling Sky →TL;DR I ran the same ChatGPT prompt multiple times and saw the search data change across weeks, days, and even minutes Between Sept. 3 and Sept. 16, ChatGPT's underlying pipe-language data dropped…
Read on Seer Interactive →This is my official guide to help other users know how to get better at fighting spam that appears on Google Maps and within the 3-pack on Google Search. It is no secret that spam is a problem with…
Read on Sterling Sky →Summary in a nutshell What is Noindex Tag? The HTML “noindex” tag is an SEO directive used to prevent search […]
Read on Onely →“Discovered – currently not indexed” in Google Search Console means Google knows the URL exists but has not crawled it […]
Crawling & Indexing Measurement
Read on Onely →When your content isn't cited in AI-generated answers, the issue could be source authority, content structure, or both. Explore the signs of each, how to investigate what's holding your content back,…
Content & Quality AI Search & Visibility
Read on Lumar →Search is in an uncomfortable phase. Traffic is down on sites that haven’t technically…
Read on Oncrawl →Study: Why People Leave Bad Reviews Basic communication and service failures are responsible for a majority of bad reviews. By the same token, good service and transparent pricing generally result in…
Read on Near Media →The AI Check now shows how AI systems talk about your brand and when it gets recommended, the AI Deep Dives get a chat feature, Prompt Research is available via the API and MCP Server, and the new…
Read on Sistrix →You’ve probably noticed accessibility coming up more and more in your LinkedIn feed. It…
Read on Oncrawl →What would you do if Google deleted 90 percent of your organic traffic overnight? That might sound like a hypothetical horror story, but over the last three months of performing deep site audits, it…
Read on Sterling Sky →One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can…
Ranking & Algorithms Local SEO
Read on Sterling Sky →Moving your business means more than changing the address on your website. You also need to update your Google Business Profile (GBP) so customers can find your new location on Google Search and…
Read on Sterling Sky →TL;DR on how to add/remove managers from GBP Only owners can add or remove users on a Google Business Profile (GBP); managers can only remove themselves. Owners and managers have similar permissions,…
Read on Sterling Sky →Most in-house SEOs already know what to check to make sure your SEO is…
Read on Oncrawl →Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better…
Read on Seer Interactive →When posting is currently turned off on Google Reviews, Google may temporarily prevent users from submitting new reviews for a business. If you’re seeing “Posting reviews is turned off for this…
Read on Sterling Sky →Yes, Google does legitimately call businesses, but Google does not make unsolicited automated sales calls or ask you to pay to maintain, verify, or reinstate a Google Business Profile. Google may…
Read on Sterling Sky →Getting a negative review on your Google Business Profile, previously known as Google My Business, can be one of the most frustrating parts of being a business owner. Understanding how to remove bad…
Read on Sterling Sky →Buying journeys are better modelled as conversations, not prompts, and randomness at every step means that prompt tracking misses a lot of the picture.
Read on SearchPilot →What's my favorite horror movie? When I patted myself on the back for setting up an ~autonomous workflow~ that kept our newsletter subscriber hygiene clean by automatically unsubscribing anyone who…
Read on Seer Interactive →SISTRIX SectorWatch reports show you the blueprints for success. We surface and analyse the leading URLs in SEO and GEO so that you can gain an advantages from them. Now you can get even more data by…
Read on Sistrix →Andrew Shotland & Mark Kabana join us fresh off Brighton SEO for a wide-ranging, no-fixed-agenda convo about what the conference said about local's place in the industry, why a single search rank is…
Read on Near Media →I like making bets about the future. Not because I think I am especially good at predicting it, but because writing down exactly what you think will happen forces you to be more precise.
Read on SearchPilot →Every rigorous SEO test needs a single primary metric. For us that's usually organic sessions to the tested pages, because it's high-volume enough to reach statistical confidence and close enough to…
Read on SearchPilot →Six experts. Six myths about how search engines and AI systems actually work, and…
Read on Oncrawl →Your content may be useful and relevant, but that doesn’t guarantee it will be seen. Use this practical GEO diagnostic checklist to investigate what may be limiting your content's visibility in AI…
Read on Lumar →TL;DR If your performance numbers are down, your single-axis maturity model might be telling you to solve for the wrong problem A true framework should factor in two variables: what the market is…
Read on Seer Interactive →Technical SEO has a direct line to revenue, but not every website needs a…
Read on Oncrawl →Damian Rollison, Senior Director of Market Insights at SOCi, joins us to walk through SOCi's third annual consumer study whose headline finding is that local discovery no longer runs in a straight…
Read on Near Media →TL;DR AI is more than just a summary or synthesis tool for project managers, and the best PMs will use it to become a better strategic partner PMs can use AI to spot ongoing friction and pinpoint the…
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