Every Source We Follow
This is the whole map. 46 feeds across 9 disciplines, with what each one is good for and when it last published. If you are new to search marketing, reading down this page is a faster orientation than any single "best SEO blogs" list: it shows you which areas exist, who the standing authority is in each, and which of them actually move week to week.
Search & SEO
The core of the site. These sections feed the front page and the main RSS feed.
Google Official 3 sources
Everything on this page comes from Google itself rather than from third-party reporting. The Search Status Dashboard is the feed worth watching most closely: it is where Google confirms the start and end of every core update, spam update and ranking incident, usually days before the effects are fully understood by the wider industry. Search Central carries the documentation and policy changes that follow.
Search Engines 5 sources
Google is not the only index worth watching. Bing now supplies results and grounding to Copilot and a share of the AI assistants, which makes Bing Webmaster Tools guidance relevant well beyond Bing's own market share. This section carries the official blogs of Bing, Yandex, DuckDuckGo and Brave Search. Yandex publishes its webmaster blog in Russian only — those headlines appear untranslated.
Algorithm & Industry 4 sources
Independent reporting on how Google's ranking systems actually behave in the wild — ranking volatility, recoveries, penalties and the day-to-day analysis that follows each confirmed update. Where the Google Official section tells you what was announced, this section tells you what practitioners are measuring in response.
AI & Search 6 sources
Generative search is changing how results are surfaced and cited, and with it what "ranking" means. This section tracks AI Overviews and AI Mode in Google, the assistants people now search with directly — ChatGPT, Claude, Gemini, Perplexity — and the emerging practice of optimising to be cited by a model rather than clicked from a list. Model Watch below logs new releases from the labs as they ship, because which model sits behind an assistant changes what it retrieves and who it cites.
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AI Overviews, LLM visibility and generative search coverage
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Official OpenAI / ChatGPT announcements
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Gemini model releases — the family behind AI Overviews and AI Mode
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DeepMind model and research announcements
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Model launches and AI industry reporting
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Enterprise AI and applied model coverage
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Specialist Blogs 11 sources
The trade press reports what changed; this is where people who run the tests write up what happened. SearchPilot publishes SEO A/B tests with results that regularly contradict accepted best practice. Lumar, Oncrawl, Onely and Screaming Frog cover crawling and indexing at a depth no news desk goes to. Sterling Sky is one of the few serious sources on local search, and Marie Haynes has tracked algorithm updates and quality signals for years. Slower than the news feeds by design — these publish when they have something, not daily.
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SEO A/B test results — measured, not theorised
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Technical SEO, crawling and site health at scale
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Visibility index data and large-scale search studies
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Local SEO and Google Business Profile research
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Algorithm update analysis, quality signals and E-E-A-T
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Data-led agency research, including AI visibility studies
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Crawling, auditing and technical SEO from the SEO Spider team
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Log file analysis, crawl budget and technical SEO
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Deep technical SEO — indexing, rendering and JavaScript
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Glen Allsopp’s investigations into who really ranks and why
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Local search and reviews analysis from Greg Sterling and Mike Blumenthal
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Research & Tools 4 sources
Longer-form material rather than breaking news: large-sample data studies, original research and technical guidance from the teams that run the major SEO toolsets. Useful when you need evidence for a decision rather than an update on what changed this week.
The wider craft
Adjacent disciplines that decide what happens after someone lands. Browsable here, deliberately kept off the front page so the daily search news stays readable.
UX & Design 5 sources
Rankings get someone to the page; the page decides what happens next. Nielsen Norman Group publishes the usability research the rest of the field cites, Smashing Magazine and A List Apart cover front-end craft and design systems, and Chrome Developers is where browser changes affecting Core Web Vitals are announced first. If you have only ever read SEO blogs, this is the fastest way to understand why two pages with identical rankings can perform completely differently.
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The usability research the rest of the field cites
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Front-end craft, design systems and accessibility
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Working designers writing about practice and process
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Long-running standards and web craft journal — infrequent but canonical
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Browser platform changes, including Core Web Vitals
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Conversion & Analytics 3 sources
Traffic you cannot convert and cannot measure is a vanity metric. This section covers the two skills that turn SEO results into business results: experimentation — testing what actually changes behaviour rather than assuming — and measurement, where Simo Ahava's work on Google Tag Manager and consent is the reference most practitioners end up relying on.
Marketing 5 sources
SEO is one channel among several, and it performs differently depending on what surrounds it. This section covers the rest of the mix: email, still the highest-margin channel most businesses own outright; social, where discovery increasingly begins; ecommerce merchandising; and the martech stack that ties them together. Useful context for anyone whose job is described as "SEO" but is really "growth".
How these were chosen
Every feed here was checked by hand for two things: that it returns valid RSS or Atom, and that it is still being published. A blog that stopped posting is dead weight in an aggregator, so anything long dormant was left out regardless of reputation.
A few well-regarded sources are missing because their hosts refuse automated readers outright — Glenn Gabe, Aleyda Solis, BrightLocal, Whitespark, CXL and Content Marketing Institute among them. That is their choice to make and we have not tried to work around it. Moz and Anthropic publish no working feed at all. If any of them opens up, they are a one-line change.
We summarise and link; we never republish. Every headline on this site goes straight to the publisher who wrote it.