SEO is one channel among several, and it performs differently depending on what surrounds it. This section covers the rest of the mix: email, still the highest-margin channel most businesses own outright; social, where discovery increasingly begins; ecommerce merchandising; and the martech stack that ties them together. Useful context for anyone whose job is described as "SEO" but is really "growth".
No Google update is rolling out. Last: September 2026 spam update, finished Oct 8, 2026 · Google algorithm update history with rollout times →
Wider internet marketing — content, email, social, martech and ecommerce — from MarTech, Litmus, Social Media Examiner, Practical Ecommerce and HubSpot.
Publisher
Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention.
Read on MarTech →The cautionary tale of when Salesforce "ingested" Slack.
Read on MarTech →It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that it shows ads. For many marketers and businesses, this means…
Read on HubSpot Marketing →AI can make campaign metrics look better while producing less business value. The risk is optimizing faster toward the wrong goal.
Read on MarTech →Wondering why your YouTube view counts jumped even though your leads and sales didn’t move? Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube,…
Read on Social Media Examiner →Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these. In today’s edition: Document…
Read on Social Media Examiner →Claude marketing plugins extend Claude into workflows for content creation, campaign planning, brand management, reporting, and publishing. The best options connect Claude with the tools and business…
Read on HubSpot Marketing →There’s no single right answer to how often you should run AEO prompt tracking, because the answer depends on what you’re trying to detect. But the question has two parts that people often blur…
Read on HubSpot Marketing →Profound and Peec AI are two of the most frequently compared tools in the AEO category right now, and the decision isn’t so straightforward. The two platforms take different approaches to data…
Read on HubSpot Marketing →You're swimming in data and AI tools. Is any of it really helping you better understand your customers?
Read on MarTech →Technology and organizational challenges seem to grow with marketing spend, despite more access to tools, according to data from StackAdapt.
Read on MarTech →Customers can discover, compare, and buy your products without you knowing. Your marketing organization needs to adapt.
Read on MarTech →Algorithm updates and endless manual workflows are draining. On Nov. 4, learn how AI transforms marketing automation into your strongest strategic partner.
Read on MarTech →Buyers now ask ChatGPT, Gemini, and Perplexity for recommendations before they ever open a search results page, and marketers need a way to see whether their brand shows up in those answers. That’s…
Ranking & Algorithms AI Search & Visibility
Read on HubSpot Marketing →The way people search for information is changing. Instead of scrolling through a list of blue links, more users are turning to AI-powered tools like ChatGPT, Google’s AI Overviews, and Perplexity…
Read on HubSpot Marketing →Customers could gain tighter activation and AI connections while facing tougher choices about products, pricing, and long-term lock-in.
Read on MarTech →AI makes repurposing event content easier. Here's how to prioritize what matters, get it to the right audiences, and show its value.
Read on MarTech →Wondering how to set up autonomous AI agents that complete work in the background without constant babysitting? Want a step-by-step process for training AI to run your workflows on its own and even…
Read on Social Media Examiner →Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: Content strategy…
Read on Social Media Examiner →MQLs, last-click attribution, channel silos, and generic content are losing ground as B2B marketing shifts toward trust, AI visibility, and revenue.
Ranking & Algorithms Measurement
Read on MarTech →Claude skills help teams save repeatable workflows as instructions that apply automatically — without pasting a long prompt into every chat. A team writes the workflow once, and Claude applies the…
Read on HubSpot Marketing →The E.U.'s July 2026 removal of its de minimis exemption prompted the USPS's rule.
Read on Practical Ecommerce →Profound and Bluefish AI both help marketing teams measure how brands appear in AI-generated answers, including visibility, citations, and competitive presence. Profound and Bluefish AI differ in…
Ranking & Algorithms Content & Quality AI Search & Visibility
Read on HubSpot Marketing →Learning how to identify content gaps for AI visibility starts with a question that traditional content gap analysis doesn’t always answer: where could a brand contribute something useful to an…
Read on HubSpot Marketing →For most teams, the answer to “which prompts should I track?” is this: track a representative sample of branded, unbranded, and competitor prompts across buyer stages, personas, and priority markets.…
Read on HubSpot Marketing →Marketers choosing between Ahrefs Brand Radar and Profound are really asking whether AI visibility belongs in your SEO suite or in a dedicated AEO platform. Brand Radar is the first option, Profound…
Ranking & Algorithms AI Search & Visibility
Read on HubSpot Marketing →Large language model (LLM) visibility tools track brand mentions, citations, and share of voice across answer engines. According to Digitaloft, 80% of users rely on zero-click results at least 40% of…
Ranking & Algorithms AI Search & Visibility
Read on HubSpot Marketing →Alex Walser says YouTube TV viewers are more likely to buy, and the ad clicks cost less.
Read on Practical Ecommerce →Successful AI shopping assistance is measured by the quality of buying decisions, not how much time customers spend interacting with the tool.
Read on Practical Ecommerce →Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? Wondering how consumer psychology can tell you why your winning ads work and how to repeat…
Read on Social Media Examiner →Friday is almost here! Before you unplug, here’s one last round of insights and updates. Whether you read them now or save them for later, you won’t want to miss these. In today’s edition: AI…
Read on Social Media Examiner →New services this week include AI-powered marketing, agentic commerce, return platforms, dropshipping, cross-border commerce, sales tax management, and more.
Read on Practical Ecommerce →The collaboration allows humans and external AI agents alike to shop a store.
Read on Practical Ecommerce →Wondering how to get your business recommended by ChatGPT, Claude, and other AI tools? Want to know what to change on your website, Google Business Profile, and customer reviews so AI search matches…
Read on Social Media Examiner →Here’s a recap of the most important insights, trends, and updates you need to know about today! Catch up in minutes and go into the rest of the week prepared. In today’s edition: Where to spend your…
Read on Social Media Examiner →Google increasingly seeks original, people-first content demonstrating experience, expertise, authoritativeness, and trust.
Read on Practical Ecommerce →Last refreshed Oct 30, 2026 · 12:00 AM · Subscribe to our combined RSS feed
