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Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
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TL;DR AI agents can complete a purchase without ever loading your site, so GA4 may never record the sale while your order system does.
Read on Seer Interactive →New Data on Review RemovalsReview management tool Reviewflowz and Cartelis published a study of Google review-removal patterns. They tracked nearly 5 million reviews in the US and European countries…
Read on Near Media →Ask ChatGPT the same question today and tomorrow, and you will often get two different answers. Sometimes your brand is mentioned, sometimes it isn’t. So can AI visibility be measured at all? It can…
Read on Sistrix →Garrett French, Valerie Cecil and James Wirth of Citation Labs tell Greg Sterling and Mike Blumenthal how a link-building agency rebuilt itself for AI visibility: satellite comparison sites, query…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →There is no single best GEO agency for aerospace, defense and industrial technology companies. A GEO (generative engine optimization) agency […]
Read on Onely →There is no single best generative engine optimization (GEO) agency for clean energy and utilities. A GEO agency works to […]
Read on Onely →There is no single best generative engine optimization (GEO) agency for cloud and enterprise IT services. A GEO agency works […]
Read on Onely →Which pages get cited by ChatGPT, Google’s AI Mode and AI Overviews, and what do they have in common? We analysed 96,418 URLs and checked which GEO recommendations hold up against a large dataset.…
Read on Sistrix →AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you…
Ranking & Algorithms AI Search & Visibility
Read on Marie Haynes →There is no single best GEO agency for travel brands. A GEO agency tries to get your brand into the […]
Read on Onely →There is no single best GEO agency for crypto and blockchain businesses. A GEO (generative engine optimization) agency works to […]
Read on Onely →There is no single best GEO agency for supplement e-commerce brands. A GEO (generative engine optimization) agency works to get […]
E-commerce AI Search & Visibility
Read on Onely →There is no single best GEO agency for enterprise e-commerce brands. A GEO agency works to get a brand and […]
E-commerce AI Search & Visibility
Read on Onely →Google is expanding visibility reporting beyond traditional websites with new platform properties for social…
Ranking & Algorithms Measurement
Read on Oncrawl →I've spent a lot of time recently talking about what AI might do to ecommerce. Jason Goldberg has first-hand experience of the last few revolutions.
Read on SearchPilot →Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search…
Read on Near Media →There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have consulted with a few sites on this issue and have developed a theory. Please…
Crawling & Indexing Site Architecture
Read on Marie Haynes →Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
Content & Quality AI Search & Visibility
Read on Lumar →Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →TL;DR Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
Read on Seer Interactive →The swag is loaded, the team are packing their bags, and we’ve had a quick look at the forecast for the south coast. Let’s just say you might be glad of some of our merch this time round (hint hint).…
Read on Screaming Frog →Most SEO teams have a set of numbers they check every week: indexed pages,…
Read on Oncrawl →Wil, take me right to the KPI for long term sustainable GEO visibility!!
Ranking & Algorithms AI Search & Visibility
Read on Seer Interactive →To me, Cyrus Shepard is the single best hype man in SEO.
Read on SearchPilot →AI visibility is downstream of real-world influence — reviews, third-party mentions, brand demand and pages that make the decision easy — so the teams that chase today's citation sources will lose…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →This is a question I get pretty frequently in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure how the…
Ranking & Algorithms Local SEO
Read on Sterling Sky →Explore what page eligibility means in generative search and six practical checks to help you investigate whether your content is likely to be considered as a potential source.
Read on Lumar →TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often but ran fewer queries, resulting in…
Read on Seer Interactive →Andrew Shotland & Mark Kabana join us for Part 2 to discuss what "AI visibility" actually is as an agency product, why nobody can tie it to revenue yet, and how ads are quietly taking the clicks that…
Read on Near Media →AI can read most webpages just fine without a single line of schema. Large…
Read on Oncrawl →I turned my 15-year archive of Google algorithm updates into an official Model Context Protocol (MCP) server at algo.mariehaynes.com. Here is how it was built, the architecture behind it, and how you…
Read on Marie Haynes →We take a first look at new consumer-journey research Near Media ran for Lastmile Retail, work through the EU's DMA self-preferencing decision, an audit of Google's hotel results in Europe versus the…
Read on Near Media →Traditional ranking metrics can only tell us so much about GEO performance. In this article, we explore what a GEO analytics stack could look like, with layers covering candidate page selection to…
Ranking & Algorithms Measurement AI Search & Visibility
Read on Lumar →We’re packing our bags for our 4th trip to San Diego, heading back to one of our favourite events of the year: brightonSEO San Diego. This year’s edition takes place on the 15th and 16th September,…
Read on Screaming Frog →Last refreshed Oct 30, 2026 · 1:15 AM · Subscribe to our combined RSS feed
