Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Greg Sterling and Mike Blumenthal dig into a study of Google review removals and why review spikes get punished, Siri's new local search in iOS 27.2, Google's Let's Confirm Its in Stock inventory…
New Data on Review RemovalsReview management tool Reviewflowz and Cartelis published a study of Google review-removal patterns. They tracked nearly 5 million reviews in the US and European countries…
Garrett French, Valerie Cecil and James Wirth of Citation Labs tell Greg Sterling and Mike Blumenthal how a link-building agency rebuilt itself for AI visibility: satellite comparison sites, query…
Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search…
Study: Why People Leave Bad Reviews Basic communication and service failures are responsible for a majority of bad reviews. By the same token, good service and transparent pricing generally result in…
Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
AI visibility is downstream of real-world influence — reviews, third-party mentions, brand demand and pages that make the decision easy — so the teams that chase today's citation sources will lose…
Andrew Shotland & Mark Kabana join us for Part 2 to discuss what "AI visibility" actually is as an agency product, why nobody can tie it to revenue yet, and how ads are quietly taking the clicks that…
Andrew Shotland & Mark Kabana join us fresh off Brighton SEO for a wide-ranging, no-fixed-agenda convo about what the conference said about local's place in the industry, why a single search rank is…
We take a first look at new consumer-journey research Near Media ran for Lastmile Retail, work through the EU's DMA self-preferencing decision, an audit of Google's hotel results in Europe versus the…
Damian Rollison, Senior Director of Market Insights at SOCi, joins us to walk through SOCi's third annual consumer study whose headline finding is that local discovery no longer runs in a straight…
Lake Ontario FiascoAs trade negotiations with Canada fell apart, Trump issued an order renaming Lake Ontario "Lake America" A petty rebuke, it follows a similar episode in January 2024, when Trump…