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Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
Publisher
Most SEO teams have a set of numbers they check every week: indexed pages,…
Read on Oncrawl →The AI Check now shows how AI systems talk about your brand and when it gets recommended, the AI Deep Dives get a chat feature, Prompt Research is available via the API and MCP Server, and the new…
Read on Sistrix →Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation…
Content & Quality Policy & Penalties
Read on Marie Haynes →Wil, take me right to the KPI for long term sustainable GEO visibility!!
Ranking & Algorithms AI Search & Visibility
Read on Seer Interactive →To me, Cyrus Shepard is the single best hype man in SEO.
Read on SearchPilot →AI visibility is downstream of real-world influence — reviews, third-party mentions, brand demand and pages that make the decision easy — so the teams that chase today's citation sources will lose…
Ranking & Algorithms AI Search & Visibility
Read on Near Media →You’ve probably noticed accessibility coming up more and more in your LinkedIn feed. It…
Read on Oncrawl →What would you do if Google deleted 90 percent of your organic traffic overnight? That might sound like a hypothetical horror story, but over the last three months of performing deep site audits, it…
Read on Sterling Sky →One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can…
Ranking & Algorithms Local SEO
Read on Sterling Sky →Moving your business means more than changing the address on your website. You also need to update your Google Business Profile (GBP) so customers can find your new location on Google Search and…
Read on Sterling Sky →TL;DR on how to add/remove managers from GBP Only owners can add or remove users on a Google Business Profile (GBP); managers can only remove themselves. Owners and managers have similar permissions,…
Read on Sterling Sky →This is a question I get pretty frequently in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure how the…
Ranking & Algorithms Local SEO
Read on Sterling Sky →Explore what page eligibility means in generative search and six practical checks to help you investigate whether your content is likely to be considered as a potential source.
Read on Lumar →Most in-house SEOs already know what to check to make sure your SEO is…
Read on Oncrawl →Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better…
Read on Seer Interactive →When posting is currently turned off on Google Reviews, Google may temporarily prevent users from submitting new reviews for a business. If you’re seeing “Posting reviews is turned off for this…
Read on Sterling Sky →Yes, Google does legitimately call businesses, but Google does not make unsolicited automated sales calls or ask you to pay to maintain, verify, or reinstate a Google Business Profile. Google may…
Read on Sterling Sky →Getting a negative review on your Google Business Profile, previously known as Google My Business, can be one of the most frustrating parts of being a business owner. Understanding how to remove bad…
Read on Sterling Sky →TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often but ran fewer queries, resulting in…
Read on Seer Interactive →Andrew Shotland & Mark Kabana join us for Part 2 to discuss what "AI visibility" actually is as an agency product, why nobody can tie it to revenue yet, and how ads are quietly taking the clicks that…
Read on Near Media →Buying journeys are better modelled as conversations, not prompts, and randomness at every step means that prompt tracking misses a lot of the picture.
Read on SearchPilot →What's my favorite horror movie? When I patted myself on the back for setting up an ~autonomous workflow~ that kept our newsletter subscriber hygiene clean by automatically unsubscribing anyone who…
Read on Seer Interactive →SISTRIX SectorWatch reports show you the blueprints for success. We surface and analyse the leading URLs in SEO and GEO so that you can gain an advantages from them. Now you can get even more data by…
Read on Sistrix →AI can read most webpages just fine without a single line of schema. Large…
Read on Oncrawl →Andrew Shotland & Mark Kabana join us fresh off Brighton SEO for a wide-ranging, no-fixed-agenda convo about what the conference said about local's place in the industry, why a single search rank is…
Read on Near Media →I like making bets about the future. Not because I think I am especially good at predicting it, but because writing down exactly what you think will happen forces you to be more precise.
Read on SearchPilot →Every rigorous SEO test needs a single primary metric. For us that's usually organic sessions to the tested pages, because it's high-volume enough to reach statistical confidence and close enough to…
Read on SearchPilot →Six experts. Six myths about how search engines and AI systems actually work, and…
Read on Oncrawl →Your content may be useful and relevant, but that doesn’t guarantee it will be seen. Use this practical GEO diagnostic checklist to investigate what may be limiting your content's visibility in AI…
Read on Lumar →I turned my 15-year archive of Google algorithm updates into an official Model Context Protocol (MCP) server at algo.mariehaynes.com. Here is how it was built, the architecture behind it, and how you…
Read on Marie Haynes →We take a first look at new consumer-journey research Near Media ran for Lastmile Retail, work through the EU's DMA self-preferencing decision, an audit of Google's hotel results in Europe versus the…
Read on Near Media →TL;DR If your performance numbers are down, your single-axis maturity model might be telling you to solve for the wrong problem A true framework should factor in two variables: what the market is…
Read on Seer Interactive →Traditional ranking metrics can only tell us so much about GEO performance. In this article, we explore what a GEO analytics stack could look like, with layers covering candidate page selection to…
Ranking & Algorithms Measurement AI Search & Visibility
Read on Lumar →We’re packing our bags for our 4th trip to San Diego, heading back to one of our favourite events of the year: brightonSEO San Diego. This year’s edition takes place on the 15th and 16th September,…
Read on Screaming Frog →Technical SEO has a direct line to revenue, but not every website needs a…
Read on Oncrawl →TL;DR Claude’s watermark only flags that Claude was “likely involved,” so it can’t tell a fully AI-drafted piece from a human draft Claude lightly edited It’s an EU compliance requirement (Code of…
Read on Seer Interactive →Last refreshed Oct 30, 2026 · 1:15 AM · Subscribe to our combined RSS feed
