Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
When your content isn't cited in AI-generated answers, the issue could be source authority, content structure, or both. Explore the signs of each, how to investigate what's holding your content back,…
Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation…
Welcome back to our GEO series! Your content can be highly relevant to a query and still never make it into an AI-generated response. In the previous article, we touched on one reason why: a relevant…