Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
LLMs, RAG pipelines and various AI-powered tools are now a regular part of a lot of SEOs’ workflows, and a common starting point for many of them is getting content out of web pages and into a clean,…
As SEOs, we obsess over performance. Speed. Crawl efficiency. Core Web Vitals. Conversions. But we rarely talk about the environmental cost of what we ship. The internet now accounts for roughly 4%…
PR efforts often focus outward, prioritising outreach and coverage from external publications. As a result, some campaigns struggle to demonstrate lasting value once coverage fades — with over half…
Harrier is a new embedding model series designed for the demands of modern AI systems. It is our latest open-source text embedding model series, delivering state-of-the-art performance and ranking…
Аналитика видимости сайта в ответах Алисы AI: новый инструмент в Яндекс ВебмастереВ Яндекс Вебмастере появился новый инструмент – «Видимость сайта в Алисе AI». Он даёт возможность отслеживать…
Enhanced mapping accuracy worldwide: Bing Maps completes the global rollout of TomTom Orbis Addresses, with Orbis data now live worldwide — improving coverage, precision, and freshness.
The Microsoft Rewards Total Prize Drop is officially underway, and it’s bringing the biggest rewards yet. For a limited time, Microsoft Rewards members can enter for a chance to win a $1,000,000 USD…
The DuckDuckGo subscription now comes in two plans: Plus and Pro. The new Pro plan is for people who use AI for demanding tasks. On top of our VPN and other protections, it includes 2x higher usage…
Мы внесли изменения в расчёт Индекса качества сайта (ИКС) — показателя, который помогает оценить, насколько ресурс полезен для пользователей. Рассказываем, что поменялось и где теперь смотреть…
2025 was a big year for technology, and we’re all gearing up for the same rapid developments to emerge in 2026. But as tech has evolved, design has evolved alongside it – distilling large-scale…
Now in public preview, AI Performance in Bing Webmaster Tools shows when your site is cited in AI‑generated answers across Microsoft Copilot, AI‑generated summaries in Bing, and select partner…
Теперь кампании в Яндекс Директе можно настраивать прямо с телефона. Запускайте продвижение и следите за результатами в любое время, где бы вы ни находились: в дороге, в кафе или между встречами.Кому…
It’s been four months since I joined Ahrefs, and in that time I’ve watched the team ship dozens of product updates. 85 to be precise. Even though I’ve been an Ahrefs customer for more than ten years,…
Duplicate content quietly drains your search visibility. When multiple versions of a page blur signals and dilute authority, search engines may surface outdated or unintended URLs. Learn how…
В инструменте «Подбор запросов и анализ рынка β» снова обновления. Рассказываем, что нового и как это поможет вам в работе.В разделе «Запросы пользователей» теперь есть столбец «Кластер».Что это…
AI search is reshaping how people make decisions, and the path to conversion no longer starts with a click. This article shows how publishers, SEOs, and content owners can understand shifting user…
Take control of how your content appears in Bing Search and AI answers. The new data-nosnippet HTML attribute lets you hide selected sections such as paywalled, promotional, or experimental content…
Last week I announced some big personal news: Detailed has been acquired by Ahrefs, and I’ve joined the company to work alongside their marketing and product teams. Search Engine Journal’s Matt…
AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content…
The DuckDuckGo browser’s built-in Scam Blocker guards against phishing sites, malware, and other common online scams. It’s free, anonymous, and on by default, so you’re protected as soon as you open…
Search is evolving and so has Bing Webmaster Tools. With expanded search data, crawl diagnostics, indexing insights, keyword performance, URL inspection, and IndexNow integration, you’ll have the…
In a world shaped by AI-powered search and shopping, real-time updates aren’t optional, they’re expected. This post explores how IndexNow helps merchants surface product changes faster, reduce ad…
With adoption from Amazon, Shopify, and Milestone, IndexNow is emerging as a critical protocol for content that needs to be found fast. This update explores how leading platforms are accelerating…
At Microsoft Advertising Accelerate, Fabrice Canel unveiled game-changing strategies for ranking in AI search. Get highlights on the most impactful ideas and learn how AI is revolutionizing search…
In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. That’s just one of many insights…
Welcome to Detailed Q4: Our fourth quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and…
Welcome to Detailed Q3: Our third quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
– Updated the top 20 forums table to compare July vs February – Updated Reddit traffic chart for the last two years – Ran all numbers again for July compared to February – Updated the stats for how…
Welcome to Detailed Q2: Our second-ever quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going…
– Documented how Reddit are now dominating results in October – Updated the number of first-place rankings the top 100 domains achieved – Three digital goliaths have 36 sites in the top 100 in…