Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Google's John Mueller was interviewed by David Iwanow, where he shared information on AI-generated content, the future of SEO, technical SEO, the crawl stats report, redirect chains, ecommerce…
Google seems to be rolling out access to the Google Business Profile AI-powered messaging feature to more businesses. I believe we covered this in June of this year, but since then, Google made some…
Google announced earnings yesterday, and during the earnings call, Philipp Schindler, Google's senior vice president and chief business officer, said that ads in AI Mode have a "lower monetization"…
Google does not show all links, and not all spammy links, within the Search Console links report. This is not new, Google has long said that the link report only shows a sampling of links.
Google is testing query refinement bubbles at the top of the AI Overviews in Google Search. But clicking the refinement bubble does not change the query, instead, it takes you into AI Mode for that…
Google seems to be testing mixing sponsored products, ads, within the organic product results in AI Mode. Google has this line above the product results that can say "Sponsored" and "All products."…
Google has released several updates to the Merchant API for October 26. The update expands YouTube Shopping and AI-commerce reporting, adds product attributes for videos and warranties, improves…
Google may be testing removing the citations card on the Google AI Overviews section. So when you do a search on desktop and see an AI Overview, Google generally shows a citations card that has links…
Google has finally added the ability to manage and control third-party ordering services on an individual basis for restaurants within Google Business Profiles. So you can disable features completely…
Google announced it is expanding ads in AI Mode to several more countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Then in…
Microsoft reported its first quarter 2027 earnings, showing that its search and advertising revenue was up 12%, indicating its ad growth was 2 points higher than the previous quarter. The previous…
