Latest releases from the labs behind AI search
No Google update is rolling out. Last: September 2026 spam update, finished Oct 8, 2026 · Google algorithm update history with rollout times →
468 stories from 46 verified sources · refreshed every 15 minutes
Publisher
Incident began at 2026-09-24 09:15 and ended at 2026-10-08 01:00 (all times are US/Pacific).The rollout was complete as of October 8, 2026. Affected products: Ranking
Read on Google Search Status →Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation…
Content & Quality Policy & Penalties
Read on Marie Haynes →In 2024, we introduced our site reputation policy to stop a practice where third-party content is published on a trusted website just to exploit that site's good reputation to rank higher in Search.…
Read on Google Search Central →Google's spam update caused exceptional search disruption, with dramatic ranking losses across 20 industries, according to SE Ranking data.
Read on SEL — Algorithm Updates →The update took 2.5 days to roll out and is now complete.
Read on SEL — Algorithm Updates →The update will take a few days to roll out.
Read on SEL — Algorithm Updates →This spam update took two full days to roll out.
Read on SEL — Algorithm Updates →This update should only take a few days to roll out.
Read on SEL — Algorithm Updates →The second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
Read on SEL — Algorithm Updates →This is the second Google core update of 2026, following the March 2026 core update.
Read on SEL — Algorithm Updates →Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.
Read on SEL — Algorithm Updates →Last refreshed Oct 30, 2026 · 12:00 AM · Subscribe to our combined RSS feed
