AI Overviews, AI Mode, and assistants such as ChatGPT and Perplexity that people now search with directly — plus the developing practice of being cited by a model rather than clicked from a list. The fastest-moving area on this site, and the one with the least settled evidence.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.
Google announced earnings yesterday, and during the earnings call, Philipp Schindler, Google's senior vice president and chief business officer, said that ads in AI Mode have a "lower monetization"…
Key takeaways: Treat citation volatility as normal. It seems to be a built-in trait of AI answers, and it may change significantly with model updates. So, aim to appear more often over time, not to…
Google is testing query refinement bubbles at the top of the AI Overviews in Google Search. But clicking the refinement bubble does not change the query, instead, it takes you into AI Mode for that…
Google seems to be testing mixing sponsored products, ads, within the organic product results in AI Mode. Google has this line above the product results that can say "Sponsored" and "All products."…
Google may be testing removing the citations card on the Google AI Overviews section. So when you do a search on desktop and see an AI Overview, Google generally shows a citations card that has links…
Google announced it is expanding ads in AI Mode to several more countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Then in…
There’s no single right answer to how often you should run AEO prompt tracking, because the answer depends on what you’re trying to detect. But the question has two parts that people often blur…
Profound and Peec AI are two of the most frequently compared tools in the AEO category right now, and the decision isn’t so straightforward. The two platforms take different approaches to data…
New Data on Review RemovalsReview management tool Reviewflowz and Cartelis published a study of Google review-removal patterns. They tracked nearly 5 million reviews in the US and European countries…
Then, at Google I/O in May 2026, Sundar Pichai called AI Mode “our biggest upgrade to Search ever” and said it had passed 1 billion monthly active users. It’s no longer just an experiment. AI Mode…
Buyers now ask ChatGPT, Gemini, and Perplexity for recommendations before they ever open a search results page, and marketers need a way to see whether their brand shows up in those answers. That’s…
The way people search for information is changing. Instead of scrolling through a list of blue links, more users are turning to AI-powered tools like ChatGPT, Google’s AI Overviews, and Perplexity…
Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data.
Profound and Bluefish AI both help marketing teams measure how brands appear in AI-generated answers, including visibility, citations, and competitive presence. Profound and Bluefish AI differ in…
Marketers choosing between Ahrefs Brand Radar and Profound are really asking whether AI visibility belongs in your SEO suite or in a dedicated AEO platform. Brand Radar is the first option, Profound…
Large language model (LLM) visibility tools track brand mentions, citations, and share of voice across answer engines. According to Digitaloft, 80% of users rely on zero-click results at least 40% of…
Garrett French, Valerie Cecil and James Wirth of Citation Labs tell Greg Sterling and Mike Blumenthal how a link-building agency rebuilt itself for AI visibility: satellite comparison sites, query…
Which pages get cited by ChatGPT, Google’s AI Mode and AI Overviews, and what do they have in common? We analysed 96,418 URLs and checked which GEO recommendations hold up against a large dataset.…
AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you…
AI Overviews now appear on 88% of the commercial keywords we tracked, up from 46%. See how coverage changed for reviews, pricing, comparisons, and more.
When your content isn't cited in AI-generated answers, the issue could be source authority, content structure, or both. Explore the signs of each, how to investigate what's holding your content back,…
