Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Key takeaways: Treat citation volatility as normal. It seems to be a built-in trait of AI answers, and it may change significantly with model updates. So, aim to appear more often over time, not to…
Then, at Google I/O in May 2026, Sundar Pichai called AI Mode “our biggest upgrade to Search ever” and said it had passed 1 billion monthly active users. It’s no longer just an experiment. AI Mode…
We’ve got 5 updates this month, from a brand-new AI Discoverability category in Site Audit to Page types in Site Explorer, and more. Let’s dive in. AI Discoverability issues AI Discoverability is a…
You recommend products you genuinely rate. When someone buys through your link, you get a commission. You don’t have to make the product, hold stock, handle shipping, or deal with refunds. In this…
Today, your content pages are grist for the AI mill, their contents scraped from the page, blended together with competing pages, and shown to the user—if you’re lucky—in a context and format…
Sigh. Yet another metric marketers have to be raked over the coals for. Jokes aside, AI share of voice can be useful. It tells you how visible your brand is in AI responses compared with your…
When people hear “automated content creation”, I imagine they picture something like this: Enter a keyword, click a button, and poof! An article is made. From there, they’ll generate 500 articles…
We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out…
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A…
Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers…
