Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Stay Visible is my monthly personal update for the SEO, GEO and SISTRIX community. In this edition I talk about the Deep Dive chat feature, the Google ‘goto’ redirection problem that has been solved,…
TL;DR Everyone measuring AI search is defaulting to the same KPIs, but there is no one-size-fits-all AI search KPI New research shows 54% of AI search categories lack a clear category owner, and…
Lake Ontario FiascoAs trade negotiations with Canada fell apart, Trump issued an order renaming Lake Ontario "Lake America" A petty rebuke, it follows a similar episode in January 2024, when Trump…
In 2024, we introduced our site reputation policy to stop a practice where third-party content is published on a trusted website just to exploit that site's good reputation to rank higher in Search.…
TL;DR We realized AI platforms were relaying an inaccurate narrative about Seer Interactive, so we ran a full analysis to find out what else they were saying — and whether the info was accurate Of…
Brave Accounts is a brand-new way to sign into Brave services like Email Aliases. Built on the OPAQUE cryptographic protocol, your password is never sent to our servers—not encrypted, not hashed—so…
Starting with desktop version 1.94, Brave is offering Email Aliases to let you sign up for online services without revealing your personal email address. Aliases forward to your primary inbox,…
In a new survey, we found that 1 in 3 AI users say they’ve told a chatbot something they kept from people in their lives. Once people learn how most AI companies handle their chats, most don't like…
Welcome back to our GEO series! Your content can be highly relevant to a query and still never make it into an AI-generated response. In the previous article, we touched on one reason why: a relevant…
Мы обновили интерфейс сервиса Яндекс Вордстат — сделали его удобнее и добавили полезные функции. Рассказываем, что изменилось и как это поможет вам в работе с ключевыми запросами. Что изменилось в…
This regularly updated list of the top 100 domains in US search includes analysis and highlights. The list is created using the SISTRIX Domain Visibility Index values, an indicator of footprint and…
Welcome back to our GEO series! In the previous article, we explored candidate page selection and how AI systems determine which pages are eligible for retrieval. Semantic relevance can help inform…
Website marketing in 2026 no longer works the way it used to. Traditionally, it meant promoting your site to attract visitors and turn them into customers. Your website is still central. But much of…
You can have an impressive website, great content, and a seamless user experience. But you might still be invisible to search engines and AI tools. That’s because Google and ChatGPT don’t just look…
Keyword research no longer works in AI Search. Prompt Research solves this with a new level of abstraction: topics instead of keywords, based on over 62 million real user questions. In classic Google…
I wanted to do something a little different with this webinar. Usually, these sessions are conversations. This one is me laying out where we have got to with GEO testing, what we have learned from…
Your brand could be ranking #1 on Google, but still be invisible to AI. Absent from conversations your customers are having with large language models (LLMs) about your category. Or worse, showing up…
Starting in version 1.93, Brave is rolling out new protections against GPU and graphics-driver fingerprinting, de-identifying WebGL vendor and renderer strings and adding noise to the list of…
Candidate page selection can determine whether your content is considered for retrieval in AI search. Learn how it works, what influences page eligibility, and what it means for GEO.
Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
Prompt Research brings the keyword exploration for AI search, AI Deep Dives deliver data-based analyses directly into the Toolbox and the MCP server is now available to all, no need for API credits.…
Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
What SearchPilot Does For enterprise retailers, e-commerce businesses, and large-scale digital teams, organic search is one of the highest-value channels in the mix, but it can be unpredictable and…
Earlier this month, we announced platform properties for Search Console, allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search, Discover,…
Google shared some interesting information about the future of Search and AI in their most recent earnings call. While many are focusing on the first negative cash flow since their IPO 20 years ago,…
Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews,…
