Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Most agency relationships start well.There is energy. There is a kickoff. There are new faces, fresh audits, quick findings, a plan, and usually a few early ideas that make everyone feel like the…
A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Мы знаем, как важно для вебмастеров, SEO-специалистов и маркетологов экономить время на рутинных задачах и минимизировать риск ошибок при редактировании кода сайта. Теперь вам не нужно запрашивать…
We’re delighted to announce the release of the Screaming Frog Log File Analyser 7.0. If you’re not already familiar with the Log File Analyser, it allows you to upload raw server log files, verify…
LLMs, RAG pipelines and various AI-powered tools are now a regular part of a lot of SEOs’ workflows, and a common starting point for many of them is getting content out of web pages and into a clean,…
Search and AI News You Can Use (Marie's Newsletter) In this episode I’m going to share the top five things I’ve been discussing with clients this week. I’m finding that playing around with some of…
Hello! 👋 This started off as a quick post about why I'm moving my newsletter back to my blog and ended up turning into a full article of my thoughts on the value of blogging today. In 14 years of…
PR efforts often focus outward, prioritising outreach and coverage from external publications. As a result, some campaigns struggle to demonstrate lasting value once coverage fades — with over half…
Harrier is a new embedding model series designed for the demands of modern AI systems. It is our latest open-source text embedding model series, delivering state-of-the-art performance and ranking…
I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the 5 most interesting things I learned. 1. Search will still exist in the future, but much of it…
Аналитика видимости сайта в ответах Алисы AI: новый инструмент в Яндекс ВебмастереВ Яндекс Вебмастере появился новый инструмент – «Видимость сайта в Алисе AI». Он даёт возможность отслеживать…
The Microsoft Rewards Total Prize Drop is officially underway, and it’s bringing the biggest rewards yet. For a limited time, Microsoft Rewards members can enter for a chance to win a $1,000,000 USD…
The DuckDuckGo subscription now comes in two plans: Plus and Pro. The new Pro plan is for people who use AI for demanding tasks. On top of our VPN and other protections, it includes 2x higher usage…
2025 was a big year for technology, and we’re all gearing up for the same rapid developments to emerge in 2026. But as tech has evolved, design has evolved alongside it – distilling large-scale…
Analysing site architecture is one of the most important — and often most challenging — aspects of technical SEO, particularly for large websites. In many projects, SEO professionals rely on signals…
It’s been four months since I joined Ahrefs, and in that time I’ve watched the team ship dozens of product updates. 85 to be precise. Even though I’ve been an Ahrefs customer for more than ten years,…
GET‑параметры — это дополнительные элементы в URL, которые выполняют разнообразные функции: помогают анализировать эффективность рекламных кампаний, отслеживать поведения пользователей на сайте или…
В Яндекс Вебмастере обновился инструмент «Подбор запросов и анализ рынка β». Теперь вы сможете глубже анализировать региональные рынки и эффективнее работать с данными своего сайта. Вот что…
Take control of how your content appears in Bing Search and AI answers. The new data-nosnippet HTML attribute lets you hide selected sections such as paywalled, promotional, or experimental content…
Last week I announced some big personal news: Detailed has been acquired by Ahrefs, and I’ve joined the company to work alongside their marketing and product teams. Search Engine Journal’s Matt…
The DuckDuckGo browser’s built-in Scam Blocker guards against phishing sites, malware, and other common online scams. It’s free, anonymous, and on by default, so you’re protected as soon as you open…
With adoption from Amazon, Shopify, and Milestone, IndexNow is emerging as a critical protocol for content that needs to be found fast. This update explores how leading platforms are accelerating…
Interested in new ways to make more informed decisions, identify key trends, and achieve better results? Learn how Bing Webmaster Tools’ enhanced Search Performance feature can supercharge your…
DuckDuckGo’s approach to AI is to provide private, useful, and optional AI features – including chat and search instant answers – to people who want the productivity benefits of AI without the…
As of the last few hours it has came to light that various internal Google documents, which appear to be legitimate, have surfaced. The “leak” is still live, which I will not link directly to, and…