Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Claude marketing plugins extend Claude into workflows for content creation, campaign planning, brand management, reporting, and publishing. The best options connect Claude with the tools and business…
Most teams don’t lack data. They lack a fast way to go from a number to a decision. A dashboard shows the drop. Recordings in another tool hint at the cause. Then the fix gets rebuilt from scratch in…
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A…
Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better…
One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to split an incoming stream into multiple different endpoints. Since the demise of customTask…