Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers…
The AI Check now shows how AI systems talk about your brand and when it gets recommended, the AI Deep Dives get a chat feature, Prompt Research is available via the API and MCP Server, and the new…
Explore this year’s trends and tips for holiday travel — from insights on booking the lowest fare to trending destinations for Thanksgiving and Christmas.
What would you do if Google deleted 90 percent of your organic traffic overnight? That might sound like a hypothetical horror story, but over the last three months of performing deep site audits, it…
One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can…
Moving your business means more than changing the address on your website. You also need to update your Google Business Profile (GBP) so customers can find your new location on Google Search and…
TL;DR on how to add/remove managers from GBP Only owners can add or remove users on a Google Business Profile (GBP); managers can only remove themselves. Owners and managers have similar permissions,…
Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better…
When posting is currently turned off on Google Reviews, Google may temporarily prevent users from submitting new reviews for a business. If you’re seeing “Posting reviews is turned off for this…
Yes, Google does legitimately call businesses, but Google does not make unsolicited automated sales calls or ask you to pay to maintain, verify, or reinstate a Google Business Profile. Google may…
Getting a negative review on your Google Business Profile, previously known as Google My Business, can be one of the most frustrating parts of being a business owner. Understanding how to remove bad…
Buying journeys are better modelled as conversations, not prompts, and randomness at every step means that prompt tracking misses a lot of the picture.
What's my favorite horror movie? When I patted myself on the back for setting up an ~autonomous workflow~ that kept our newsletter subscriber hygiene clean by automatically unsubscribing anyone who…
SISTRIX SectorWatch reports show you the blueprints for success. We surface and analyse the leading URLs in SEO and GEO so that you can gain an advantages from them. Now you can get even more data by…
Andrew Shotland & Mark Kabana join us fresh off Brighton SEO for a wide-ranging, no-fixed-agenda convo about what the conference said about local's place in the industry, why a single search rank is…
I like making bets about the future. Not because I think I am especially good at predicting it, but because writing down exactly what you think will happen forces you to be more precise.
Every rigorous SEO test needs a single primary metric. For us that's usually organic sessions to the tested pages, because it's high-volume enough to reach statistical confidence and close enough to…
Your content may be useful and relevant, but that doesn’t guarantee it will be seen. Use this practical GEO diagnostic checklist to investigate what may be limiting your content's visibility in AI…
TL;DR If your performance numbers are down, your single-axis maturity model might be telling you to solve for the wrong problem A true framework should factor in two variables: what the market is…
You’re looking at a page that should be performing better, and you want answers fast. Maybe it’s a product page that slipped in rankings, a competitor’s post outranking yours, or a client page that…
Теперь интернет-магазины и сайты услуг могут сами решать, сколько баллов Плюса получат пользователи за опубликованный отзыв: 40,100,150 или 200. Раньше ставка была фиксированная — 40 баллов.Новая…
Participants in a hackathon hosted by popular AI newsletter AlphaSignal used the Brave Search API to build an autonomous agent, and get that agent to reliably act in the real world.
Damian Rollison, Senior Director of Market Insights at SOCi, joins us to walk through SOCi's third annual consumer study whose headline finding is that local discovery no longer runs in a straight…
TL;DR AI is more than just a summary or synthesis tool for project managers, and the best PMs will use it to become a better strategic partner PMs can use AI to spot ongoing friction and pinpoint the…
New tests on macOS show Brave for desktop outperforms Chrome, Edge, and Firefox in page-load speed, CPU, memory, energy, and network use. This post includes the full methodology and results.
Lake Ontario FiascoAs trade negotiations with Canada fell apart, Trump issued an order renaming Lake Ontario "Lake America" A petty rebuke, it follows a similar episode in January 2024, when Trump…