Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
TL;DR Claude’s watermark only flags that Claude was “likely involved,” so it can’t tell a fully AI-drafted piece from a human draft Claude lightly edited It’s an EU compliance requirement (Code of…
Authority can influence whether a source is considered in generative search, but its role varies depending on the query. Explore how authority appears to work in GEO, which signals may contribute to…
Stay Visible is my monthly personal update for the SEO, GEO and SISTRIX community. In this edition I talk about the Deep Dive chat feature, the Google ‘goto’ redirection problem that has been solved,…
TL;DR Everyone measuring AI search is defaulting to the same KPIs, but there is no one-size-fits-all AI search KPI New research shows 54% of AI search categories lack a clear category owner, and…
Welcome back to our GEO series! Your content can be highly relevant to a query and still never make it into an AI-generated response. In the previous article, we touched on one reason why: a relevant…
This regularly updated list of the top 100 domains in US search includes analysis and highlights. The list is created using the SISTRIX Domain Visibility Index values, an indicator of footprint and…
Keyword research no longer works in AI Search. Prompt Research solves this with a new level of abstraction: topics instead of keywords, based on over 62 million real user questions. In classic Google…
Every day, your customers tell Google exactly what they want. They describe problems in their own words. They compare products, ask questions, explore ideas and look for businesses they can trust. On…
Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
What SearchPilot Does For enterprise retailers, e-commerce businesses, and large-scale digital teams, organic search is one of the highest-value channels in the mix, but it can be unpredictable and…
I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the…
If you work in digital marketing your inbox is likely to be littered with news on the latest AI visibility trackers. With so many solutions on the market it can leave you with a difficult decision,…
Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
Alongside a possibly related announcement from Google comes a Google Search Publisher Conduct Requirement from the UK Competition and Markets Authority. Google’s strategic market status means it must…
We’ve packed our bags, triple-checked the weather forecast (don’t want to jinx it, but it’s looking 👌), and we’re getting ready to crawl our way down to the coast. The Screaming Frog team is…
As SEOs, we obsess over performance. Speed. Crawl efficiency. Core Web Vitals. Conversions. But we rarely talk about the environmental cost of what we ship. The internet now accounts for roughly 4%…
In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. That’s just one of many insights…
Welcome to Detailed Q4: Our fourth quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
Welcome to Detailed Q3: Our third quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
– Updated the top 20 forums table to compare July vs February – Updated Reddit traffic chart for the last two years – Ran all numbers again for July compared to February – Updated the stats for how…
Welcome to Detailed Q2: Our second-ever quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going…
– Documented how Reddit are now dominating results in October – Updated the number of first-place rankings the top 100 domains achieved – Three digital goliaths have 36 sites in the top 100 in…
I recently analyzed 250,000 English-language search results, primarily to answer a specific question: Do sites owned by large media companies attain more first-place rankings than independent…
