Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.
Google announced earnings yesterday, and during the earnings call, Philipp Schindler, Google's senior vice president and chief business officer, said that ads in AI Mode have a "lower monetization"…
Key takeaways: Treat citation volatility as normal. It seems to be a built-in trait of AI answers, and it may change significantly with model updates. So, aim to appear more often over time, not to…
Google is testing query refinement bubbles at the top of the AI Overviews in Google Search. But clicking the refinement bubble does not change the query, instead, it takes you into AI Mode for that…
Google seems to be testing mixing sponsored products, ads, within the organic product results in AI Mode. Google has this line above the product results that can say "Sponsored" and "All products."…
Google may be testing removing the citations card on the Google AI Overviews section. So when you do a search on desktop and see an AI Overview, Google generally shows a citations card that has links…
Google announced it is expanding ads in AI Mode to several more countries including Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Then in…
New Data on Review RemovalsReview management tool Reviewflowz and Cartelis published a study of Google review-removal patterns. They tracked nearly 5 million reviews in the US and European countries…
Then, at Google I/O in May 2026, Sundar Pichai called AI Mode “our biggest upgrade to Search ever” and said it had passed 1 billion monthly active users. It’s no longer just an experiment. AI Mode…
Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data.
Garrett French, Valerie Cecil and James Wirth of Citation Labs tell Greg Sterling and Mike Blumenthal how a link-building agency rebuilt itself for AI visibility: satellite comparison sites, query…
Which pages get cited by ChatGPT, Google’s AI Mode and AI Overviews, and what do they have in common? We analysed 96,418 URLs and checked which GEO recommendations hold up against a large dataset.…
AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you…
AI Overviews now appear on 88% of the commercial keywords we tracked, up from 46%. See how coverage changed for reviews, pricing, comparisons, and more.
When someone searches "plumber near me", "best pizza in Leeds" or "dentist open Saturday", they are usually ready to act — call, visit or book. Local search is where small businesses can outrank…
The search results page has changed more in the last few years than in the previous decade. AI Overviews and AI Mode summarise answers above the traditional results, assistants like ChatGPT and…
Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
AI visibility is downstream of real-world influence — reviews, third-party mentions, brand demand and pages that make the decision easy — so the teams that chase today's citation sources will lose…
Explore what page eligibility means in generative search and six practical checks to help you investigate whether your content is likely to be considered as a potential source.
TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often but ran fewer queries, resulting in…
