Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Google seems to be rolling out access to the Google Business Profile AI-powered messaging feature to more businesses. I believe we covered this in June of this year, but since then, Google made some…
When someone searches "plumber near me", "best pizza in Leeds" or "dentist open Saturday", they are usually ready to act — call, visit or book. Local search is where small businesses can outrank…
This is a question I get pretty frequently in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure how the…
Brave's improved Place Search API matches Google Maps on quality in real-world tests, at 6–7x lower cost—$5 per 1,000 requests on an independent index built for maps, apps, and AI agents.
