Stop Tracking Impressions
Impressions reward volume. That’s exactly the trap. Measure replies, saves, and time on page instead. Those are much closer to what the platforms are paying attention to. More content won’t fix your…
Measurement
The stories about Measurement from this period, ranked by likely impact on a single site.
Ranked by estimated impact on a single site, not by publication time.
Impressions reward volume. That’s exactly the trap. Measure replies, saves, and time on page instead. Those are much closer to what the platforms are paying attention to. More content won’t fix your…
Measurement
Gary Illyes from Google has implied that click data and query data are likely not coming to the AI performance report in Google Search Console. Gary Illyes wrote that the Search Console team is…
Measurement
Assembled from our own archive of 1,508 stories, which currently runs from 19 October 2022. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.