What Google said about measurement

Only Google speaking for itself: posts from Google Search Central, the Search Status Dashboard, Google's Search product blog, the Search Central YouTube channel and the Search Off the Record podcast. When someone says "Google said", this is where to check.

October 2026

Search Off the Record

Do sitemaps still matter?

Sitemaps have been a core element of web development and search engine optimization for two decades, yet Search Console warnings like "Couldn't fetch" continue to generate concern among site owners. Are XML sitemaps still necessary with modern search…

September 2026

July 2026

Search Off the Record

How to read the Indexing Report

Should you panic when your Search Console indexing report is showing pages that aren't indexed? Is a 404 error code always a sign of a broken website? In this episode of Search Off the Record, Martin Splitt and John Mueller from the Google Search Relations…

June 2026

Google Search Central

Introducing Search Generative AI performance reports in Search Console

Today, we're excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site's visibility within generative AI features on Search.

What counts as "Google said"

Posts on Google's own channels only. Statements Googlers make on social media or at conferences are reported by the trade press and appear in the main news stream, not here — a quote passed along is not the same as a post Google published. Summaries are the first lines of each post; follow the link for the full text.