What Google said about paid search

Only Google speaking for itself: posts from Google Search Central, the Search Status Dashboard, Google's Search product blog, the Search Central YouTube channel and the Search Off the Record podcast. When someone says "Google said", this is where to check.

Nothing archived on this topic yet.

Google's posts are archived as they are published.

What counts as "Google said"

Posts on Google's own channels only. Statements Googlers make on social media or at conferences are reported by the trade press and appear in the main news stream, not here — a quote passed along is not the same as a post Google published. Summaries are the first lines of each post; follow the link for the full text.