Only Google speaking for itself: posts from Google Search Central, the Search Status Dashboard, Google's Search product blog, the Search Central YouTube channel and the Search Off the Record podcast. When someone says "Google said", this is where to check.
Whether you're decorating, refreshing your wardrobe or picking up last-minute essentials, these shopping tools make all the difference.
You’ll be able to securely link and interact with your go-to services directly in AI Mode.
Should you panic when your Search Console indexing report is showing pages that aren't indexed? Is a 404 error code always a sign of a broken website? In this episode of Search Off the Record, Martin Splitt and John Mueller from the Google Search Relations…
Content creators and publishers use many channels beyond their own websites to reach their audiences. As people gravitate toward firsthand perspectives and different content formats, we want to make it easier for site owners and creators—even those…
We're excited to officially announce the next stop for Search Central Live Deep Dive Europe 2026! Mark your calendars: based directly on your feedback, we're headed to Barcelona, Spain, from September 30 to October 2, 2026.
As we mentioned a few months ago, we are bringing the Search Central Live Deep Dive format to the EMEA region. This SCL format requires finding the absolute best home for the event—a place where all of you can truly connect, learn, and enjoy.
Should you convert your website into Markdown to help Large Language Models (LLMs) understand your content better? Is "llms.txt" worth the effort for SEO? In this episode of Search Off the Record, Martin Splitt and John Mueller from the Google Search…
Today, we're excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site's visibility within generative AI features on Search.
As people increasingly gravitate to generative AI experiences and find information in new ways, we're publishing a new resource to help website owners, SEOs, and developers understand how to optimize their content for appearance in generative AI features in…
In this episode of Search Off the Record, Martin Splitt and John Mueller from Google's Search Relations team dive deep into the world of AI-assisted development. They explore the reality of "Vibe Coding", the process of building apps and websites using…
In this episode of Search Off the Record, Martin speaks with Nikola Todorovic (director of Software Engineering at Google Search) about how AI is changing Google Search. They discuss the evolution from traditional search to AI Overviews and AI Mode, how…
In this episode of Search Off the Record, Martin and Gary turn a simple robots.txt question into a data‑driven deep dive using HTTP Archive, WebPageTest, custom JavaScript metrics, and BigQuery. They explore how millions of real robots.txt files are actually…
Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious practices" of spam policies, leading to potential spam actions.
We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the local community, with a specific focus on optimizing sites that target users outside of China.
Just a short note this time!
Posts on Google's own channels only. Statements Googlers make on social media or at conferences are reported by the trade press and appear in the main news stream, not here — a quote passed along is not the same as a post Google published. Summaries are the first lines of each post; follow the link for the full text.
