GEO (generative engine optimisation)
Work aimed at being retrieved, cited and accurately represented in AI-generated answers, alongside ranking in classic results.
GEO — also called AEO, LLMO or AI search optimisation — covers making content easy for AI systems to retrieve and quote: clear factual statements, original data, consistent entity information and being mentioned by sources those systems trust.
Whether it is a discipline distinct from SEO is debated. Most of its practices overlap with good SEO; what is new is measuring citations and mentions in assistants rather than positions in a list.
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Latest headlines mentioning it
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