Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you…
There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have consulted with a few sites on this issue and have developed a theory. Please…
I turned my 15-year archive of Google algorithm updates into an official Model Context Protocol (MCP) server at algo.mariehaynes.com. Here is how it was built, the architecture behind it, and how you…
I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the…
Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
