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Update Radar

No Google update is rolling out. Last: September 2026 spam update, finished Oct 8, 2026 · Google algorithm update history with rollout times →

RESOLVED: September 2026 spam update Google Search Status · Oct 8, 2026
Google changed their helpful content guidelines to emphasize good “Main Content” Marie Haynes · Oct 2, 2026
Update to the Site Reputation Policy Google Search Central · Aug 28, 2026
Google’s August 2026 spam update hit rankings harder than normal SEL — Algorithm Updates · Aug 27, 2026
Google August 2026 spam update done rolling out SEL — Algorithm Updates · Aug 21, 2026

SEJ — Generative AI

AI Overviews, LLM visibility and generative search coverage · 3 stories

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Filter stories Showing: Low impact · SEJ — Generative AI

Impact on your site

High impact 11 Medium impact 153 Low impact 304

Technical area

Ranking & Algorithms 74 AI Search & Visibility 62 Measurement 21 Crawling & Indexing 17 E-commerce 17 Local SEO 15 Paid Search 11 Content & Quality 10 Site Architecture 4 Policy & Penalties 4 Structured Data 3 Links 2 Speed & Core Web Vitals 2 SERP Features 2 International 1

Impact is an automatic estimate of how much a story is likely to affect one website, weighing who published it, whether Google has confirmed a ranking change, how many outlets ran it, and whether the wording implies work on your site. It reads headlines, not your analytics — treat it as triage, not a verdict.

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Earlier this week

SEJ — Generative AI 2d ago

Why We Should Fear The Shadow Web We’re Building For AI

Why would an AI search provider keep trusting information a brand hides from its own website? The parallels with cloaking are too close to ignore.

Read on SEJ — Generative AI →

SEJ — Generative AI AI 2d ago

Looking Things Up Now Rivals Writing In ChatGPT, OpenAI Data Shows

Looking things up now makes up about as large a share of consumer ChatGPT messages as writing, though the increase is smaller than earlier data.

Read on SEJ — Generative AI →

SEJ — Generative AI AI 3d ago

Generative UI Could Turn Google Into Your Booking.com

Wait for Google to send the booking, or build channels you own. That choice does not need to wait for generative UI.

Read on SEJ — Generative AI →

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