Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Greg Sterling and Mike Blumenthal dig into a study of Google review removals and why review spikes get punished, Siri's new local search in iOS 27.2, Google's Let's Confirm Its in Stock inventory…
Study: Why People Leave Bad Reviews Basic communication and service failures are responsible for a majority of bad reviews. By the same token, good service and transparent pricing generally result in…
Andrew Shotland & Mark Kabana join us fresh off Brighton SEO for a wide-ranging, no-fixed-agenda convo about what the conference said about local's place in the industry, why a single search rank is…
Damian Rollison, Senior Director of Market Insights at SOCi, joins us to walk through SOCi's third annual consumer study whose headline finding is that local discovery no longer runs in a straight…
Lake Ontario FiascoAs trade negotiations with Canada fell apart, Trump issued an order renaming Lake Ontario "Lake America" A petty rebuke, it follows a similar episode in January 2024, when Trump…