Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
I turned my 15-year archive of Google algorithm updates into an official Model Context Protocol (MCP) server at algo.mariehaynes.com. Here is how it was built, the architecture behind it, and how you…
You’re looking at a page that should be performing better, and you want answers fast. Maybe it’s a product page that slipped in rankings, a competitor’s post outranking yours, or a client page that…
Traditional ranking metrics can only tell us so much about GEO performance. In this article, we explore what a GEO analytics stack could look like, with layers covering candidate page selection to…
TL;DR Claude’s watermark only flags that Claude was “likely involved,” so it can’t tell a fully AI-drafted piece from a human draft Claude lightly edited It’s an EU compliance requirement (Code of…
TL;DR Everyone measuring AI search is defaulting to the same KPIs, but there is no one-size-fits-all AI search KPI New research shows 54% of AI search categories lack a clear category owner, and…
This regularly updated list of the top 100 domains in US search includes analysis and highlights. The list is created using the SISTRIX Domain Visibility Index values, an indicator of footprint and…
Your brand could be ranking #1 on Google, but still be invisible to AI. Absent from conversations your customers are having with large language models (LLMs) about your category. Or worse, showing up…
Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews,…
If you work in digital marketing your inbox is likely to be littered with news on the latest AI visibility trackers. With so many solutions on the market it can leave you with a difficult decision,…
Microsoft Bing Webmaster Tools introduces four expanded AI performance capabilites in preview: Intents, Topics, Citation Share, and Compare, enhancing publishers' understanding of AI-generated…
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build…
In an AI-powered search world, visibility is responsibility. Bing is rethinking search with safety by design at its core—combining risk detection, trusted content prioritization, and user controls to…
A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover.
Search indexing was built to help humans decide what to read. Grounding is being built to help AI systems decide what to say and simultaneously helping people to verify, refine, or challenge what the…
Duplicate content quietly drains your search visibility. When multiple versions of a page blur signals and dilute authority, search engines may surface outdated or unintended URLs. Learn how…
AI search is redefining how content is discovered and ranked, but sitemaps still matter. When paired with IndexNow, they provide the structure and speed search engines need to keep your content…
Search is evolving and so has Bing Webmaster Tools. With expanded search data, crawl diagnostics, indexing insights, keyword performance, URL inspection, and IndexNow integration, you’ll have the…
At Microsoft Advertising Accelerate, Fabrice Canel unveiled game-changing strategies for ranking in AI search. Get highlights on the most impactful ideas and learn how AI is revolutionizing search…
In an analysis of ~45 million keywords in which Google displayed their Top Stories SERP feature, the 1,000 most prominent domains accounted for 97.3% of all listings. That’s just one of many insights…
Welcome to Detailed Q4: Our fourth quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
Welcome to Detailed Q3: Our third quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going through…
– Updated the top 20 forums table to compare July vs February – Updated Reddit traffic chart for the last two years – Ran all numbers again for July compared to February – Updated the stats for how…
Welcome to Detailed Q2: Our second-ever quarterly report sharing insights from the companies dominating Google search results and what they’re doing to stay ahead of the competition. SEO is going…
