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No Google update is rolling out. Last: September 2026 spam update, finished Oct 8, 2026 · Google algorithm update history with rollout times →

RESOLVED: September 2026 spam update Google Search Status · Oct 8, 2026
Google changed their helpful content guidelines to emphasize good “Main Content” Marie Haynes · Oct 2, 2026
Update to the Site Reputation Policy Google Search Central · Aug 28, 2026
Google’s August 2026 spam update hit rankings harder than normal SEL — Algorithm Updates · Aug 27, 2026
Google August 2026 spam update done rolling out SEL — Algorithm Updates · Aug 21, 2026

Sterling Sky

Local SEO and Google Business Profile research · 3 stories

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Filter stories Showing: Ranking & Algorithms · Sterling Sky

Impact on your site

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Technical area

AI Search & Visibility 31 Ranking & Algorithms 26 Crawling & Indexing 10 Local SEO 9 Measurement 7 E-commerce 6 Content & Quality 4 Site Architecture 2 Speed & Core Web Vitals 2 Policy & Penalties 1 Structured Data 1 Paid Search 1 SERP Features 1

Impact is an automatic estimate of how much a story is likely to affect one website, weighing who published it, whether Google has confirmed a ranking change, how many outlets ran it, and whether the wording implies work on your site. It reads headlines, not your analytics — treat it as triage, not a verdict.

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SearchPilot Lumar Sistrix Sterling Sky Marie Haynes Seer Interactive Screaming Frog Oncrawl Onely Detailed Near Media

Earlier this week

Sterling Sky 3d ago

10-Step Local SEO Audit Checklist to Boost Small Business Rankings

Ranking & Algorithms Local SEO

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Sterling Sky Sep 29, 2026

The #1 Checklist to Optimize Your Google Business Profile

One of the ways to improve your local SEO ranking is by optimizing your Google Business Profile (GBP). While it might seem like a simple task, small oversights—like selecting the wrong category—can…

Ranking & Algorithms Local SEO

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Medium Sterling Sky Sep 29, 2026

Does the URL You Link to in Google My Business Impact Ranking in the Local Pack?

This is a question I get pretty frequently in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure how the…

Ranking & Algorithms Local SEO

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