Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
There have been a number of reports recently of sites struggling to be properly indexed following a site migration. I have consulted with a few sites on this issue and have developed a theory. Please…
The swag is loaded, the team are packing their bags, and we’ve had a quick look at the forecast for the south coast. Let’s just say you might be glad of some of our merch this time round (hint hint).…
We’re packing our bags for our 4th trip to San Diego, heading back to one of our favourite events of the year: brightonSEO San Diego. This year’s edition takes place on the 15th and 16th September,…
I have had a number of site owners reach out to ask for help with indexing issues lately. In most cases, I am finding that Google has classified their pages as “crawled-not currently indexed” in the…
We’ve packed our bags, triple-checked the weather forecast (don’t want to jinx it, but it’s looking 👌), and we’re getting ready to crawl our way down to the coast. The Screaming Frog team is…
As SEOs, we obsess over performance. Speed. Crawl efficiency. Core Web Vitals. Conversions. But we rarely talk about the environmental cost of what we ship. The internet now accounts for roughly 4%…
