Technical SEO, split-testing, local search and algorithm analysis from independent practitioners and specialist agencies — SearchPilot, Lumar, Sistrix, Sterling Sky, Marie Haynes and others.
Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
New Data on Review RemovalsReview management tool Reviewflowz and Cartelis published a study of Google review-removal patterns. They tracked nearly 5 million reviews in the US and European countries…
Garrett French, Valerie Cecil and James Wirth of Citation Labs tell Greg Sterling and Mike Blumenthal how a link-building agency rebuilt itself for AI visibility: satellite comparison sites, query…
Which pages get cited by ChatGPT, Google’s AI Mode and AI Overviews, and what do they have in common? We analysed 96,418 URLs and checked which GEO recommendations hold up against a large dataset.…
AI is absolutely rewriting how the internet works, but optimizing for LLM visibility misses where the actual ROI exists as the web morphs from a place to find information to the agentic web. Have you…
Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
AI visibility is downstream of real-world influence — reviews, third-party mentions, brand demand and pages that make the decision easy — so the teams that chase today's citation sources will lose…
Explore what page eligibility means in generative search and six practical checks to help you investigate whether your content is likely to be considered as a potential source.
TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often but ran fewer queries, resulting in…
Traditional ranking metrics can only tell us so much about GEO performance. In this article, we explore what a GEO analytics stack could look like, with layers covering candidate page selection to…
Authority can influence whether a source is considered in generative search, but its role varies depending on the query. Explore how authority appears to work in GEO, which signals may contribute to…
Stay Visible is my monthly personal update for the SEO, GEO and SISTRIX community. In this edition I talk about the Deep Dive chat feature, the Google ‘goto’ redirection problem that has been solved,…
Welcome back to our GEO series! Your content can be highly relevant to a query and still never make it into an AI-generated response. In the previous article, we touched on one reason why: a relevant…
Rankings still matter, but they no longer tell the whole story in AI-powered search. Learn how GEO builds on traditional SEO and what influences visibility in AI-generated responses.
Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
