Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
Prompt Research brings the keyword exploration for AI search, AI Deep Dives deliver data-based analyses directly into the Toolbox and the MCP server is now available to all, no need for API credits.…
Google announced a lot at this year’s I/O. Anyone expecting one big, singular moment that changes everything was disappointed. That moment doesn’t exist. What does exist instead is a dense bundle of…
