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· tagged Measurement
Google does not show all links, and not all spammy links, within the Search Console links report. This is not new, Google has long said that the link report only shows a sampling of links.
Read on Search Engine Roundtable →Google has released several updates to the Merchant API for October 26. The update expands YouTube Shopping and AI-commerce reporting, adds product attributes for videos and warranties, improves…
Read on Search Engine Roundtable →TL;DR AI agents can complete a purchase without ever loading your site, so GA4 may never record the sale while your order system does.
Read on Seer Interactive →Claude marketing plugins extend Claude into workflows for content creation, campaign planning, brand management, reporting, and publishing. The best options connect Claude with the tools and business…
Read on HubSpot Marketing →MQLs, last-click attribution, channel silos, and generic content are losing ground as B2B marketing shifts toward trust, AI visibility, and revenue.
Ranking & Algorithms Measurement
Read on MarTech →Measure AI search beyond clicks with STAT’s Tom Capper: track brand presence, investigate citations, and improve your attribution story.
Measurement AI Search & Visibility
Read on SEJ — Generative AI →“Discovered – currently not indexed” in Google Search Console means Google knows the URL exists but has not crawled it […]
Crawling & Indexing Measurement
Read on Onely →Google is expanding visibility reporting beyond traditional websites with new platform properties for social…
Ranking & Algorithms Measurement
Read on Oncrawl →Once campaigns are running, media buying becomes a numbers discipline. Is this channel profitable? How much more can we spend before returns collapse? Which ads actually caused sales, and which just…
Read on SEO-Serps Blog →Visual design is where first impressions are formed — often within a fraction of a second. But good visual design is not about personal taste. Colour choices affect readability and conversions, type…
Read on SEO-Serps Blog →Inconsistent capitalisation is one of the most common reasons SEO data refuses to line up. Keyword exports, Search Console queries, CMS tags and spreadsheets all capitalise differently, so the same…
Read on SEO-Serps Blog →Dana DiTomaso of Kick Point tells Greg Sterling and Mike Blumenthal why attribution was always a little fictional, how much of your traffic you can really track, and the GA4 fixes, brand-search…
Read on Near Media →Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.
Read on Practical Ecommerce →Most teams don’t lack data. They lack a fast way to go from a number to a decision. A dashboard shows the drop. Recordings in another tool hint at the cause. Then the fix gets rebuilt from scratch in…
Read on VWO →That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A…
Ranking & Algorithms Measurement
Read on Ahrefs Blog →Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better…
Read on Seer Interactive →Understanding how users find your content is crucial for any publisher or site owner. As Search evolves to include more visual and multimodal experiences, we want to ensure you have the data you need…
Read on Google Search Central →Traditional ranking metrics can only tell us so much about GEO performance. In this article, we explore what a GEO analytics stack could look like, with layers covering candidate page selection to…
Ranking & Algorithms Measurement AI Search & Visibility
Read on Lumar →Earlier this month, we announced platform properties for Search Console, allowing you to track how your social and video posts on Instagram, TikTok, X, and YouTube perform on Google Search, Discover,…
Read on Google Search Central →Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
Measurement AI Search & Visibility
Read on Marie Haynes →One of the most popular use cases for server-side Google Tag Manager, often shared on this blog, too, is to split an incoming stream into multiple different endpoints. Since the demise of customTask…
Read on Simo Ahava →