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Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better…
Read on Seer Interactive →When posting is currently turned off on Google Reviews, Google may temporarily prevent users from submitting new reviews for a business. If you’re seeing “Posting reviews is turned off for this…
Read on Sterling Sky →Yes, Google does legitimately call businesses, but Google does not make unsolicited automated sales calls or ask you to pay to maintain, verify, or reinstate a Google Business Profile. Google may…
Read on Sterling Sky →Getting a negative review on your Google Business Profile, previously known as Google My Business, can be one of the most frustrating parts of being a business owner. Understanding how to remove bad…
Read on Sterling Sky →Unsure where to start? Use this collection of links to our articles and videos to learn about how artificial intelligence works, and how users think about it.
Read on Nielsen Norman Group →How people react to being told that AI helped create a piece of content varies with audience, context, the nature and degree of AI use.
Read on Nielsen Norman Group →For more than 15 years, VWO and AB Tasty grew as separate companies, each becoming a leader in its own corner of experimentation and personalization. Yet underneath that separate growth sat the same…
Read on VWO →TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often but ran fewer queries, resulting in…
Read on Seer Interactive →Andrew Shotland & Mark Kabana join us for Part 2 to discuss what "AI visibility" actually is as an agency product, why nobody can tie it to revenue yet, and how ads are quietly taking the clicks that…
Read on Near Media →Understanding how users find your content is crucial for any publisher or site owner. As Search evolves to include more visual and multimodal experiences, we want to ensure you have the data you need…
Read on Google Search Central →Buying journeys are better modelled as conversations, not prompts, and randomness at every step means that prompt tracking misses a lot of the picture.
Read on SearchPilot →Chrome 152 introduces connection allowlists, a new security mechanism that lets you create a strict network sandbox for your documents and workers.
Read on Chrome Developers →What's my favorite horror movie? When I patted myself on the back for setting up an ~autonomous workflow~ that kept our newsletter subscriber hygiene clean by automatically unsubscribing anyone who…
Read on Seer Interactive →SISTRIX SectorWatch reports show you the blueprints for success. We surface and analyse the leading URLs in SEO and GEO so that you can gain an advantages from them. Now you can get even more data by…
Read on Sistrix →AI can read most webpages just fine without a single line of schema. Large…
Read on Oncrawl →Responsively-sized iframes, CSS scroll-marker-group modes, and CSS text-decoration-inset.
Read on Chrome Developers →DevTools MCP server updates, Ad script tracking in the Ads section in Application, and Full soft navigation support in Performance.
Read on Chrome Developers →Any optimization program can point to a list of wins. Far fewer can sit across from a CFO and explain how much revenue those wins actually created. That usually gets framed as a reporting problem,…
Read on VWO →Google Tag Manager has a new, AI-powered feature. It’s not flashy, it’s not prominent, and it’s not something you’d make a big deal out of. However, it contributes to an absolutely vital part of…
Read on Simo Ahava →Andrew Shotland & Mark Kabana join us fresh off Brighton SEO for a wide-ranging, no-fixed-agenda convo about what the conference said about local's place in the industry, why a single search rank is…
Read on Near Media →Unsure where to start? Use this collection of links to our articles and videos to learn about recommendations for designing AI products and features.
Read on Nielsen Norman Group →AI-agent power users curate 3 kinds of context: global (across tasks), local (task-specific), and ambient (raw streams like email).
Read on Nielsen Norman Group →I like making bets about the future. Not because I think I am especially good at predicting it, but because writing down exactly what you think will happen forces you to be more precise.
Read on SearchPilot →Every rigorous SEO test needs a single primary metric. For us that's usually organic sessions to the tested pages, because it's high-volume enough to reach statistical confidence and close enough to…
Read on SearchPilot →Search profile updates help publishers better highlight their content and connect with their audiences.
Read on Google Blog — Search →Good news for publishers, you can manage multiple profiles from one login.
Read on Search Engine Land →OpenAI is expanding ChatGPT Ads with conversational Sponsored Agents, AI-powered campaign tools and new 3rd party integrations.
Read on Search Engine Land →Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.
Read on Search Engine Land →Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Read on Search Engine Land →Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.
Ranking & Algorithms Paid Search E-commerce
Read on Search Engine Land →What customers complain about can reveal what they value. Use those insights to find stronger PPC messages to test.
Read on Search Engine Land →See how to audit entity recognition, uncover competitor advantages, and strengthen your brand's visibility. Join us for the next SMX Now.
Read on Search Engine Land →Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
Read on Search Engine Land →Despite broad browser support, container queries remain surprisingly underused and frequently misunderstood. Let’s look at how they differ from media queries, when to reach for each, and how…
Read on Smashing Magazine →Your team doesn't need to build every AI workflow. Decide what to automate in-house, buy from a vendor, or outsource.
Read on Search Engine Land →Enhance multitasking extensions with the new Tabs Split View API.
Read on Chrome Developers →