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Simo Ahava

Basic Consent Mode: The Guide

Google’s Consent Mode is a way to control how tags react to the user’s consent for different tracking purposes. It is specifically designed to work with Google’s tags, but especially through Google…

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A List Apart

User Research Is Storytelling

Ever since I was a boy, I’ve been fascinated with movies. I loved the characters and the excitement—but most of all the stories. I wanted to be an actor. And I believed that I’d get to do the things…

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A List Apart

I am a creative.

I am a creative. What I do is alchemy. It is a mystery. I do not so much do it, as let it be done through me. I am a creative. Not all creative people like this label. Not all see themselves this…

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A List Apart

Humility: An Essential Value

Humility, a designer’s essential value—that has a nice ring to it. What about humility, an office manager’s essential value? Or a dentist’s? Or a librarian’s? They all sound great. When humility is…

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