Redirects (301 and 302)
Server responses that send visitors and crawlers from one URL to another — permanent (301, 308) or temporary (302, 307).
A permanent redirect tells search engines the old URL has moved for good, so its signals consolidate on the new one; it is the standard for migrations and merged pages. A temporary redirect suggests the original URL will return, so search engines may keep showing it.
Chains of several redirects slow crawling and users; point old URLs straight at their final destination.
Site Architecture timeline · Latest site architecture news · What Google said
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