Agentic Commerce May Break Your Measurement Before It Breaks Your Strategy.
TL;DR AI agents can complete a purchase without ever loading your site, so GA4 may never record the sale while your order system does.
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· from Seer Interactive · tagged Measurement
TL;DR AI agents can complete a purchase without ever loading your site, so GA4 may never record the sale while your order system does.
Read on Seer Interactive →Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better…
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