Impact is an automatic estimate of how much a story is likely to
affect one website, weighing who published it, whether Google has
confirmed a ranking change, how many outlets ran it, and whether
the wording implies work on your site. It reads headlines, not
your analytics — treat it as triage, not a verdict.
The search results page has changed more in the last few years than in the previous decade. AI Overviews and AI Mode summarise answers above the traditional results, assistants like ChatGPT and…
The old idea of "SEO writing" — repeat the keyword, hit a word count, add a few links — produces pages nobody wants to read and search engines have learned to ignore. Content that ranks today is…
Technical SEO is the foundation everything else sits on. The best content in your niche will not rank if search engines cannot crawl it, choose not to index it, cannot render it, or cannot work out…
Around one in six people worldwide lives with a significant disability, and far more experience temporary or situational limitations — a broken arm, bright sunlight on a phone screen, a noisy train…
Visitors judge a website by two things before they read a word: can they find their way around, and does it respond quickly on the device in their hand? Navigation that hides what people want, a site…
Visual design is where first impressions are formed — often within a fraction of a second. But good visual design is not about personal taste. Colour choices affect readability and conversions, type…
Good user experience is not decoration. It is the difference between a visitor who finds what they came for in seconds and one who gives up and goes back to the search results — which is why UX and…
URLs that look the same to a person are different strings to every tool: with and without a trailing slash, HTTP and HTTPS, with tracking parameters, or with full paths when you only need the domain.…
Inconsistent capitalisation is one of the most common reasons SEO data refuses to line up. Keyword exports, Search Console queries, CMS tags and spreadsheets all capitalise differently, so the same…
Sorting looks trivial until you need it to answer a question: which titles are too long, which keywords are genuine long-tail phrases, which entries were truncated by an export, which tasks get done…
When people hear “automated content creation”, I imagine they picture something like this: Enter a keyword, click a button, and poof! An article is made. From there, they’ll generate 500 articles…
We wanted to see for ourselves how ChatGPT retrieves information—and what that means for AI visibility—so we analyzed 66.6 million free, logged-out GPT-5.6 Luna responses and their 15 million fan-out…
That puts AI ahead of YouTube as a source of signups, and second only to Google. If we’d relied on our referral traffic alone, we’d have badly undersold it. Most AI influence happens out of sight. A…
Forrester found 94% of business buyers now use AI search when buying, rating it above vendor websites, product experts, and sales reps. B2C isn’t far behind: NielsenIQ puts it at 42% of consumers…
You’re looking at a page that should be performing better, and you want answers fast. Maybe it’s a product page that slipped in rankings, a competitor’s post outranking yours, or a client page that…
Website marketing in 2026 no longer works the way it used to. Traditionally, it meant promoting your site to attract visitors and turn them into customers. Your website is still central. But much of…
You can have an impressive website, great content, and a seamless user experience. But you might still be invisible to search engines and AI tools. That’s because Google and ChatGPT don’t just look…
Your brand could be ranking #1 on Google, but still be invisible to AI. Absent from conversations your customers are having with large language models (LLMs) about your category. Or worse, showing up…
Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews,…
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build…
