How Google’s August 2025 Spam Algorithm Update Impacted Local SEO [Case Study]
Ranking & Algorithms Local SEO
The stories about Local SEO from this period, ranked by likely impact on a single site.
Ranked by estimated impact on a single site, not by publication time.
Ranking & Algorithms Local SEO
Google seems to be rolling out access to the Google Business Profile AI-powered messaging feature to more businesses. I believe we covered this in June of this year, but since then, Google made some…
Local SEO
Gemini for GBP Is a Big DealLast month Google announced new Gemini features for small businesses. Rolling out this month (except in Europe), it's a significant development. It's not just another lame…
Local SEO
Google is emailing businesses to let them know it is automatically adding Facebook (Meta) Messenger M.me links to their Google Business Profile. I don't think I've seen Google add m.me links to a…
Local SEO
Microsoft Bing is testing adding a phone icon to the local pack on desktop, when you click on the phone button, it has a scan to call QR code with the phone number listed out. Google did this back in…
Local SEO
The robots, stomping their little feet and making tiny R2-D2 noises, sat, fell down dead for a "nap," and summersaulted on voice command.
Local SEO
When someone searches "plumber near me", "best pizza in Leeds" or "dentist open Saturday", they are usually ready to act — call, visit or book. Local search is where small businesses can outrank…
Local SEO AI Search & Visibility
This is a question I get pretty frequently in the Local SEO community: What URL should I link my GMB listing to? The homepage? A location page? Something else? We wanted to test & measure how the…
Ranking & Algorithms Local SEO
No, businesses generally cannot turn off Google reviews themselves. There is no setting in your Google Business Profile that allows you to disable reviews. However, Google may temporarily or…
Local SEO
Cyrus Shepard joins us on the Near Memo to connect what the Google antitrust trial and API leak revealed about click data to the questions local operators care about: how Google decides a result was…
Local SEO AI Search & Visibility
Brave's improved Place Search API matches Google Maps on quality in real-world tests, at 6–7x lower cost—$5 per 1,000 requests on an independent index built for maps, apps, and AI agents.
Local SEO
Local SEO
Assembled from our own archive of 1,107 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.