The stories about Content & Quality from this period, ranked by likely impact on a single site.
Ranked by estimated impact on a single site, not by publication time.
Google recently made substantial updates to my favorite piece of search documentation: Creating helpful, reliable, people-first content. For years, this has been my favourite Google documentation…
Content & Quality Policy & Penalties
When users didn’t know whether an image was AI-generated, the images we tested did not create any perception penalty compared to stock photos.
Content & Quality Policy & Penalties
Google seems to be testing or rolling out AI-generated summaries within AI Overviews citation cards. So the cards on the right (or bottom) of the AI Overviews within Google Search can now show AI…
Content & Quality AI Search & Visibility
Google's John Mueller was interviewed by David Iwanow, where he shared information on AI-generated content, the future of SEO, technical SEO, the crawl stats report, redirect chains, ecommerce…
Crawling & Indexing Content & Quality
Google has published a new help document named About Review summaries that explains that "review summaries on Search are AI-powered summaries of online reviews that appear directly as part of your…
Paid Search Content & Quality
The footage looks okay, as long as you're not seeking artistry, inspiration, or human interest.
Content & Quality
Google's new robots.txt video says the standard covers crawling, not how content gets used, and recommends percent-encoding non-English robots.txt paths.
Crawling & Indexing Content & Quality
Not every section of your content has the same potential to be cited in AI-generated answers. Learn what makes a section citable and explore five practical checks to identify where your content may…
Content & Quality AI Search & Visibility
301 respondents shared what they’re using AI for, how it affects their productivity, their favorite tools, and more. AI use in content creation is almost ubiquitous, with 93% of respondents saying…
Content & Quality Site Architecture
Welcome back to our GEO series! Your content can be highly relevant to a query and still never make it into an AI-generated response. In the previous article, we touched on one reason why: a relevant…
Content & Quality AI Search & Visibility
On the one hand, Google says they don’t care whether AI is used for content creation, as long as the content isn’t designed “with the primary purpose of manipulating ranking in search results.” On…
Content & Quality
Not long ago, content strategy and keyword strategy were almost the same thing. You…
Content & Quality
Assembled from our own archive of 1,107 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
