The stories about Paid Search from this period, ranked by likely impact on a single site.
Ranked by estimated impact on a single site, not by publication time.
Google Ads has just released a minor update to its Google Ads API, this is version 26.1. This update touches on assets, campaigns, local services, recommendations, reporting, and targeting.
Paid Search
Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.
Paid Search AI Search & Visibility
Microsoft reported its first quarter 2027 earnings, showing that its search and advertising revenue was up 12%, indicating its ad growth was 2 points higher than the previous quarter. The previous…
Paid Search
Google is testing a new messaging button named Apple Messages on the Google Ads sponsored results. Google has placed messages button, message assets, on Google search ads for a long time now but I…
Paid Search
Google Ads seems to have rolled out the "All conversions" tab within the Goals and Conversions section. This allows advertisers to make one less click, where they can avoid clicking on "View all…
Paid Search
Allocate your next marketing budget increase by weighing retention and conversion fixes against more paid search, then fund the bottleneck with evidence.
Paid Search
Google advertisers are struggling to agree on whether a specific local ad unit in Google Search is a Local Service Ad or another type of local Google ad.
Paid Search
Google is testing placing dotted underlined links in the sponsored results ad descriptions. When you click on them, you go to the ad destination's URL, like you would if you clicked on the title of…
Paid Search
Google Ads said it will update its Child Sexual Abuse and Exploitation (CSAE) ads policy this coming January. Google said this is being done as part of a "redesign of the policy, and to improve…
Paid Search
Spot the gaps between Google Ads targets and business growth, from outdated margins and repeat buyers to weak leads and capped reach.
Paid Search
Google has published a new help document named About Review summaries that explains that "review summaries on Search are AI-powered summaries of online reviews that appear directly as part of your…
Paid Search Content & Quality
Google Ads updated its frequently asked questions page for AI Max search campaigns with a section on 1-click AI Max experiments. Google wrote in the document, "If your account is eligible, you may…
Paid Search
Assembled from our own archive of 1,106 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
