The stories about Measurement from this period, ranked by likely impact on a single site.
Ranked by estimated impact on a single site, not by publication time.
Google does not show all links, and not all spammy links, within the Search Console links report. This is not new, Google has long said that the link report only shows a sampling of links.
Measurement
Google has released several updates to the Merchant API for October 26. The update expands YouTube Shopping and AI-commerce reporting, adds product attributes for videos and warranties, improves…
E-commerce Measurement
TL;DR AI agents can complete a purchase without ever loading your site, so GA4 may never record the sale while your order system does.
Measurement
GA4 missed two-thirds of one retailer's holiday orders. What an audit of eight ecommerce brands found, and the check to run before peak season.
E-commerce Measurement
GA4 missed two-thirds of one retailer's holiday orders. What an audit of eight ecommerce brands found, and the check to run before peak season.
E-commerce Measurement
Google's John Mueller kind of downplayed the importance of the freshness of the Google Search Console page indexing report. He said on Reddit, in response to my coverage of the report's recent…
Crawling & Indexing Measurement
John Mueller's responded to a stalled indexing report and explained why SEOs may need to relax about indexing report freshness.
Crawling & Indexing Measurement
Measure AI search beyond clicks with STAT’s Tom Capper: track brand presence, investigate citations, and improve your attribution story.
Measurement AI Search & Visibility
Claude marketing plugins extend Claude into workflows for content creation, campaign planning, brand management, reporting, and publishing. The best options connect Claude with the tools and business…
Measurement
MQLs, last-click attribution, channel silos, and generic content are losing ground as B2B marketing shifts toward trust, AI visibility, and revenue.
Ranking & Algorithms Measurement
Assembled from our own archive of 1,107 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
