A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 1,106 stories.
Ranked by estimated impact on a single site, not by publication time.
Incident began at 2026-09-24 09:15 and ended at 2026-10-08 01:00 (all times are US/Pacific).The rollout was complete as of October 8, 2026. Affected products: Ranking
Ranking & Algorithms
You can now create a link to share a Duck.ai chat! Anyone who receives the link can read the chat, continue it, or save it. No account required.
Over the years, the Search Central YouTube channel has published hundreds of videos across various series, from Search for Beginners and Ask Googlebot to Search Console Training and Search Off the…
Crawling & Indexing
Garrett French, James Wirth and Valerie Cecil of Citation Labs talk to us about how they measure AI visibility across six layers, build the prompts worth tracking, and replace the stale facts AI…
Ranking & Algorithms AI Search & Visibility
TL;DR Competitive research can show which stage of your funnel is broken (Be Seen, Be Believed, or Be Chosen) and which channel to fix it in.
The swag is loaded, the team are packing their bags, and we’ve had a quick look at the forecast for the south coast. Let’s just say you might be glad of some of our merch this time round (hint hint).…
Crawling & Indexing
Most SEO teams have a set of numbers they check every week: indexed pages,…
Crawling & Indexing
У Яндекс Вебмастера есть свой дом — дата-центры Яндекса. Сейчас сервис временно недоступен, но наши инженеры заботятся о том, чтобы в нём снова всё работало.Мы уже делаем всё возможное, чтобы…
Where does merchandising end and retail media begin?
E-commerce
Study: Why People Leave Bad Reviews Basic communication and service failures are responsible for a majority of bad reviews. By the same token, good service and transparent pricing generally result in…
Most teams don’t lack data. They lack a fast way to go from a number to a decision. A dashboard shows the drop. Recordings in another tool hint at the cause. Then the fix gets rebuilt from scratch in…
Measurement
We’re launching a standalone platform to help you easily identify whether online content was created using Google AI or tools from our industry partners.
Content & Quality
Assembled from our own archive of 1,106 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
