A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 1,106 stories.
Ranked by estimated impact on a single site, not by publication time.
Understanding how users find your content is crucial for any publisher or site owner. As Search evolves to include more visual and multimodal experiences, we want to ensure you have the data you need…
Measurement
Chrome 152 introduces connection allowlists, a new security mechanism that lets you create a strict network sandbox for your documents and workers.
No, businesses generally cannot turn off Google reviews themselves. There is no setting in your Google Business Profile that allows you to disable reviews. However, Google may temporarily or…
Local SEO
TL;DR We ran a direct comparison of 346 matched prompts to see whether ChatGPT-5.6 Luna behaved differently from GPT-5.5 GPT-5.6 Luna used web search more often but ran fewer queries, resulting in…
AI Search & Visibility
Andrew Shotland & Mark Kabana join us for Part 2 to discuss what "AI visibility" actually is as an agency product, why nobody can tie it to revenue yet, and how ads are quietly taking the clicks that…
Ranking & Algorithms
AI can read most webpages just fine without a single line of schema. Large…
Structured Data
Most SEO tools scream at you to keep title tags short, ideally under 60 characters. But we have found that this is advice that you should ignore. I have seen over and over that a longer SEO title…
Buying journeys are better modelled as conversations, not prompts, and randomness at every step means that prompt tracking misses a lot of the picture.
Gemini is adding new Connected Apps, including Adobe, Airtable, Linear, Peloton and more to help you easily tackle your to-do list.
What's my favorite horror movie? When I patted myself on the back for setting up an ~autonomous workflow~ that kept our newsletter subscriber hygiene clean by automatically unsubscribing anyone who…
Getting a negative review on your Google Business Profile, previously known as Google My Business, can be one of the most frustrating parts of being a business owner. Understanding how to remove bad…
Local SEO
The Google Business Profile Performance report shows how people find and interact with your Business Profile on Google Search and Google Maps. It includes data about searches, views, calls, website…
Local SEO Measurement
Assembled from our own archive of 1,106 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
