A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 1,106 stories.
Ranked by estimated impact on a single site, not by publication time.
Search profile updates help publishers better highlight their content and connect with their audiences.
It's happening! We are absolutely pumped that we're just about two weeks away from Search Central Live Deep Dive Europe 2026! From September 30 to October 2, 2026, the Google Search Central team is…
Remember back in March when we told our Indian community to "sit tight" while we figured out the APAC event calendar? Hopefully, you didn't take that too literally, because sitting tight for six…
Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.
AI Search & Visibility
Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Paid Search
Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.
Ranking & Algorithms Paid Search E-commerce
What customers complain about can reveal what they value. Use those insights to find stronger PPC messages to test.
Paid Search
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
E-commerce
Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more
Paid Search
Andrew Shotland & Mark Kabana join us fresh off Brighton SEO for a wide-ranging, no-fixed-agenda convo about what the conference said about local's place in the industry, why a single search rank is…
I like making bets about the future. Not because I think I am especially good at predicting it, but because writing down exactly what you think will happen forces you to be more precise.
Every rigorous SEO test needs a single primary metric. For us that's usually organic sessions to the tested pages, because it's high-volume enough to reach statistical confidence and close enough to…
Assembled from our own archive of 1,106 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
