A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 551 stories.
Ranked by estimated impact on a single site, not by publication time.
The second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
Ranking & Algorithms
Alongside a possibly related announcement from Google comes a Google Search Publisher Conduct Requirement from the UK Competition and Markets Authority. Google’s strategic market status means it must…
Today, we're excited to announce the launch of new Search Generative AI performance reports in Search Console, including dedicated reports for Search and Discover, to help you understand your site's…
Measurement
Your traditional rankings look stable. Your franchise location pages still hold position for core local service queries. And yet organic […]
Ranking & Algorithms
Your competitors are named in Google AI Overviews when a pet owner asks about joint supplements for a senior dog. […]
AI Search & Visibility
Your location pages rank on page one. Your Google Business Profiles are claimed and optimized. And yet, when a renter […]
Ranking & Algorithms
Tracking your performance in Google’s AI Overviews & AI Mode Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI…
Measurement AI Search & Visibility
You have likely been here before. You hired a content-focused SEO agency, received a tidy blog calendar and a monthly […]
Ranking & Algorithms
A prospective member opens ChatGPT and types “best private golf club near me.” An event planner asks Google’s Gemini-powered Ask […]
Local SEO
Everyone in SEO knows Google Core Updates: overnight, the visibility of domains shifts. Our data now shows the same pattern in ChatGPT. On May 23, 2026, the switch from GPT-5 mini to GPT-5.5 shifted…
Ranking & Algorithms
Meet Brave Origin, the minimalist browser Brave users asked for: industry-leading privacy and ad+tracker blocking, none of the extras, and a one-time purchase that works across all your devices (free…
If you run marketing for a multi-location campground or RV resort group, you have likely watched the same pattern repeat. […]
Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
