A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 551 stories.
Ranked by estimated impact on a single site, not by publication time.
When a technical SEO audit involves tens of thousands of pages, the constraint is…
Crawling & Indexing
Today, we’re introducing an evolution of Bing Image Search– a unique AI-guided experience that organizes results to reduce the feeling of being overwhelmed, making it easier to find what you’re…
SERP Features
Marks and Spencer, UK fashion and food chain, are beating their business partner Ocado at creating search visibility for the same food products. M&S aren’t selling those products but it feels like…
Ranking & Algorithms
Your content needs to build a case, not just make a claim AI retrieval systems don’t just reward semantic relevance—they reward structured relevance and logical reasoning pathways. Content that…
AI Search & Visibility
On the content chunking debate in GEO / AEO While Google has said that content chunking is unnecessary for appearing in its own AI systems, it’s worth understanding the concept, why it’s an…
AI Search & Visibility
For a quarter century, the Google search box has been one of the most recognizable interfaces in computing: a thin white rectangle, a blinking cursor, a few typed words, and a list of blue links. On…
We’re delighted to announce Screaming Frog SEO Spider version 24.0, codenamed internally as ‘bolus’. In this release we have introduced a number of much demanded new features, as well as smaller…
Another Google I/O is behind us and we have covered all the exciting extensions updates!
We’re connecting Project Genie with nearly 20 years of Google Street View imagery so you can create new worlds anchored in reality.
We're expanding our tools to help you understand how content was created and edited across the web.
Gemini for Science is a new collection of science tools and experiments to expand the scale and precision of scientific exploration.
What is semantic relevance – and why does it matter for GEO / AEO? To be selected and cited by LLMs, a piece of content must first be unmistakably relevant to the query. Semantic relevance refers to…
AI Search & Visibility
Assembled from our own archive of 551 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.
