Google Ads is showing advertisers how their spending compares with peers
Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Paid Search
The stories about Paid Search from this period, ranked by likely impact on a single site.
Ranked by estimated impact on a single site, not by publication time.
Google Ads’ new Spend Benchmarks report shows advertisers how their budgets and clicks compare with similar businesses
Paid Search
Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.
Ranking & Algorithms Paid Search E-commerce
What customers complain about can reveal what they value. Use those insights to find stronger PPC messages to test.
Paid Search
Paid search veteran Matt Van Wagner reflects on 20 years of Google Ads, lost PPC tactics, rising automation and more
Paid Search
Assembled from our own archive of 1,107 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.
The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.