SEO recap: November 2025

A summary of what actually happened in search during this period, ranked by likely impact on a single site rather than by publication time. Built from our own archive of 1,108 stories.

3 Stories archived
0 High impact
0 Update-flagged
0 Technical areas

Biggest stories

Ranked by estimated impact on a single site, not by publication time.

Medium Bing Webmaster Blog

How AI Search Is Changing the Way Conversions are Measured

AI search is reshaping how people make decisions, and the path to conversion no longer starts with a click. This article shows how publishers, SEOs, and content owners can understand shifting user…

Yandex Webmaster (RU)

Новые возможности в «Подборе запросов»: детализация регионов, анализ по URL и упрощённые метрики

В Яндекс Вебмастере обновился инструмент «Подбор запросов и анализ рынка β». Теперь вы сможете глубже анализировать региональные рынки и эффективнее работать с данными своего сайта. Вот что…

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About these recaps

Assembled from our own archive of 1,108 stories, which currently runs from 4 October 2023. Ranking is by the impact score described on the front page — an estimate of how much a story is likely to affect one website, not a measure of how much attention it got.

The archive only holds what it has seen. Periods before it started are empty rather than quiet, and it gets more complete every week it runs.